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Values in U.S. Society Robin Williams (1965) . Achievement and success: high value on personal achievement – getting ahead at work, attaining wealth, power and prestige Individualism: success that comes from individual effort and initiative.

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Values in U.S. SocietyRobin Williams (1965)

Achievement and success: high value on personal achievement – getting ahead at work, attaining wealth, power and prestige

Individualism: success that comes from individual effort and initiative


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3. Activity and work: hard at work – busy with activities when not at work – becoming less important

4. Efficiency and practicality: Americans consider it important to do things fast and constantly seek changes to increase efficiency

5. Science and technology: to control nature – tame rivers, harness winds –develop new technology


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6. Progress: “more and better“ gadgets that will help move towards progress

7. Material comfort: nutrition, medical care, and housing etc.

8. humanitarianism: helpfulness, personal kindness, aid in mass disasters

9. freedom: core value of U.S.

10. democracy: majority rule, the right of everyone to express an opinion, representative government


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11. equality: plays a central role in American lives move towards progress

12. Racism and group superiority: contradicts freedom, democracy, and equality…Americans value some groups more than others and have done so throughout our history

13. education: go as far as you can – higher education is considered appropriate


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14. Religiosity: “every true American ought to be religious” – all should acknowledge a belief in a Supreme Being

15. Romantic love: Americans feel that the only proper basis for marriage is romantic love. Songs, literature, mass media, and “folk beliefs” all stress this value. “love conquers all”


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Emerging values religious” – all should acknowledge a belief in a Supreme Being

  • Leisure

  • Self-fulfillment

  • Physical fitness

  • Youthfulness

  • Concern for the environment


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