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Gina’s Interventionist Idea

Gina’s Interventionist Idea. Gina El-Reedy. My Sketch. SOURCES: http:// belldora.files.wordpress.com/2012/06/beauty-comes-in-all-shapes.jpg http://1.bp.blogspot.com/- lgUDxO76cVw/TrQ9zVqXiiI/AAAAAAAAAd4/btdxieAAo5M/s1600/388559_272520562786050_153592064678901_793468_976333633_n.jpg. SOURCE:

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Gina’s Interventionist Idea

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  1. Gina’s Interventionist Idea Gina El-Reedy

  2. My Sketch • SOURCES: • http://belldora.files.wordpress.com/2012/06/beauty-comes-in-all-shapes.jpg • http://1.bp.blogspot.com/-lgUDxO76cVw/TrQ9zVqXiiI/AAAAAAAAAd4/btdxieAAo5M/s1600/388559_272520562786050_153592064678901_793468_976333633_n.jpg

  3. SOURCE: • http://grossmanplasticsurgery.com/files/2010/11/New-office-front-door-416-N-Bedford-2.jpg

  4. Area Info • I am planning on posting it outside of a, hopefully popular, plastic surgeon in my area. • It will probably be a suburban area • People will typically want to drive there • I will try to post it on the wall of the building near the text “plastic surgery office”, or something similar, to make sure that people know what I am referring to

  5. Reasoning Part 1 • I wanted an image of women in lots of different body types portraying them all as beautiful women • This is because I want women going to a plastic surgeons office to know that they ARE beautiful and don’t need any of that • I also wanted to imply the way we are is fine! We can workout and take care of our health and we are fine just as we are.

  6. Reasoning Part 2 • I tried to make the colors bright so that it would stand out and be obvious to passerbys • I also tried to make the text and image relatively large for the same reasons

  7. Reasoning Part 3 • I wanted people to read the text quickly so it is literally one sentence • I also wanted to make sure they had a reason to think about it so I crossed out a word in the sentence to make the reasoning more obvious

  8. Target Audience • Any woman who is planning on going to a plastic surgeon for reasons not related to health or serious bodily issues (i.e. missing fingers etc.) • Race would probably be mostly africanamerican and white women but I think all women work well for this campaign • Class is obviously the typical middle/upper class woman due to the heavy cost of the surgery (in general) • Age would be anyone who is legally able to get plastic surgery done which I assume is 18+

  9. How Will They View It? • I am hoping that women will reconsider surgery upon seeing my interventionist piece • I assume that many will scoff at this idea due to the deeply ingrained beliefs that “we as women are imperfect and need to change” • I also think that some may reconsider their surgery and hopefully take more natural and healthy methods at looking their OWN best 

  10. THANK YOU! 

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