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Towards an exhibition on nuclear physics and cultural heritage

Towards an exhibition on nuclear physics and cultural heritage. Alessandro Pascolini Brussels 29 July 2006. Exhibition: a coordinated series of events in a defined space and at an assigned time, with a specific aim and a selected target, built on a collection of communication materials.

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Towards an exhibition on nuclear physics and cultural heritage

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  1. Towards an exhibition on nuclear physics and cultural heritage Alessandro Pascolini Brussels 29 July 2006

  2. Exhibition: a coordinated series of events in a defined space and at an assigned time, with a specific aim and a selected target, built on a collection of communication materials

  3. sipario

  4. Aim:•The exhibition cannot be a generic presentation, but must have a specific objective to “pass a message”, which can be wide, but well defined•Never “all you have to know on this subject”• The aim dictates title and logo

  5. Q5logo

  6. logorad

  7. fititolo

  8. Contents:• ordered in a logical structure• the actual presentation reflects the logical structure

  9. Target: • It has to be clear • It fixes style, language, communication means

  10. donna

  11. Targets: •Fellow scientists of different fields •School students •Industrial/economic communities •Artistic/cultural groups •General public

  12. bar

  13. super

  14. civil

  15. lacrimsangue

  16. Visitors:•Have to be respected for their interest in our exhibition•Must be culturally provoked•Their basic knowledge has to be taken into account• Never put in an inferiority condition• The flow has to be organized according to space and time

  17. How many visitors make the exhibition worthwhile?•an exhibition for special targets has to effectively reach its targets and fulfill its aim•exhibitions for general public must cost less than 4 euro per visitor

  18. teh3

  19. dopo

  20. Visitors’ rights: • Be in a safe environment • Leave at every moment • Organize their own visit • Guided, when requested • Look at details • Fly at high speed • Rest • Be critical • Express their criticism

  21. alvolo

  22. osser

  23. mistero

  24. Visite guidate

  25. labirinto

  26. Time:•Dates chosen to accommodate the target•Coupling (or decoupling) with other cultural, scientific, social events•Dates to optimize media’s attention•Dates to optimize political authorities’ presence

  27. Time length: • According to foreseen visitors’ frequency • Consistent with the budget • Consistent with the availability of scientific assistants

  28. Time constraints: •Opening date is fixed •Be [nearly] in-time for opening •Work out and keep a strict time-scale of production

  29. The venue:• Suited to the contents• Contents according to space• Easy to reach• Where people naturally go• Where art exhibitions are held• Not too low• With all necessary services• Without security problem• Space for visitors’ activities

  30. ss1

  31. ss4

  32. ss2

  33. ss3

  34. ss5

  35. Space:•The shaping of the exhibition has to be worked out with an architect from the very beginning•The environment may be exploited in the communication project or denied in order to have the exhibition in a vacuum

  36. arch1

  37. arch3

  38. Space - exploited:• It might be useful to take advantage of the physical environment and to include it in the exhibition itself • The architecture of the building, when left in view, dictates that of the exhibition

  39. padova

  40. aquila 8

  41. aquila 9

  42. Space - denied:• When the environment is at odds with the exhibition, you have to obscure it • Traveling exhibitions have to be produced to remain independent of the environment in order to fit in a variety of places

  43. spaziovia

  44. spaziovia

  45. spaziovia

  46. spaziovia

  47. Own structures:• Tend• Containers• Can be drop in common places• Their installation a promotion event in itself• A way to reach people not “interested”

  48. cont1

  49. cont2

  50. cont3

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