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CCT 355: E-Business Technologies. Class 9 : Business Model Generation : Design and Evaluation. Final Project. Identify a real organization that you have real contact with

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cct 355 e business technologies

CCT 355: E-Business Technologies

Class 9: Business Model Generation : Design and Evaluation

final project
Final Project
  • Identify a real organization that you have real contact with
  • Identify business information systems needs (as defined in this course – do *not* only suggest simple e-commerce solutions, web design/marketing solutions, etc. - the former no one hires consultants for, the latter is interesting, but not this course.)
  • Think people, process, context as well as technology
people
People
  • Who are the main stakeholders in this organization? What are their skills/interests? Are they likely to be champions of change? Resisters? Helpers? Bystanders?
  • Who are major customers/clients of organization? Allied partners? Main competitors?
  • Are they likely to be champions of change? Helpers? Resisters? Bystanders?
process
Process
  • What does this organization do?
  • What might it like to do with more resources/time/technology support, etc.?
  • What can it do better? (e.g., are there processes that can be made more efficient through information systems change?)
  • What should it probably *not* do?
context
Context
  • What are larger contextual, regulatory, macroeconomic, strategic, etc. factors influencing this organization at present?
  • Are there changes in these factors that might post medium- to long-term challenges or opportunities?
then think technology
Then think technology!
  • What information systems improvements can you identify (based on what you’ve learned about the organization!)
  • What resource implications are involved in implementing these solutions?
  • Feel free to offer a range of options – sometimes there are cheap to expensive options, less to more powerful, etc.
  • Feel free to critique and note limitations of your options
  • Make sure proposed solutions a) meet the organization’s profile and needs and b) are feasible given organizational financial, human, time resource constraints
  • Implementation not required – but should be implementable.
use either bmg or change management simulation
Use either BMG or Change Management Simulation!
  • Which one? Depends on context
  • Small organization where most people are on board for change – no need to analyze through change management simulation material
  • BMG can apply to most situations
business model as narrative
Business model as narrative
  • Often key bit in new/evolving product/service: what’s the story?
  • Who is the audience?
  • How do I effectively relay story to audience?
  • “Elevator pitch” as example
  • Importance of scenarios and visual layout/thinking in process – even (especially?) if it’s sketchy
5 phases
5 Phases
  • Mobilize
  • Understand
  • Design
  • Implement
  • Manage
  • Your project = mostly the first three – the details are important, but come later
empathy map
Empathy Map
  • What does customer see?
  • What does customer hear?
  • What do they really feel?
  • What do they do?
  • What is source of customer pain?
  • What is source of customer gain?
  • Addressing or ameliorating these core needs can be very effective
  • May also include thinking about what customer does not yet know they want
designing models to meet changes in environment
Designing models to meet changes in environment
  • Resource driven changes – human or physical resource limitations
  • Offer driven changes – price point constraints
  • Customer driven changes – shifting customer demographic or interests
  • Finance driven changes – ability to secure and utilize capital
  • Multiple changes
b lue ocean evaluation
Blue Ocean Evaluation
  • For consideration of broader strategic change
  • What does change eliminate?
  • What does change reduce?
  • What does change raise?
  • What new opportunities are created?
  • Cirque du Soleil example (and a few disagreements.)
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