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CCT 355: E-Business Technologies. Class 6 : B2B/B2C and Transaction Processing. Administration. Case study returned at break – thoughts Hand in change management simulation

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cct 355 e business technologies

CCT 355: E-Business Technologies

Class 6: B2B/B2C and Transaction Processing

  • Case study returned at break – thoughts
  • Hand in change management simulation
  • Groups for final project – proposal to keep you on track due next week (more of a brainstorming/notes document than anything formal)
business and design
Business and Design
  • Martin’s notion of design thinking – design as the new value add
  • Pink – in an age of abundance, automation and Asia (alliteration!) designing for want, not need, is key
  • MFAs as the new MBA?
  • Florida – creative class careers essential for a vibrant economy – creative class as global, interconnected, mobile, diverse (e.g., Florida’s “gay hypothesis”)
business model generation
Business Model Generation
  • Some core notions of business concepts are still important
  • Nine core components noted in book
  • All impacted by changes in technology
  • Changes in one iterate among others – model as systemic vs. isolated units
  • Applies to all sorts of domains – case studies in book are interesting to look at
customer segments
Customer Segments
  • For whom are we creating value? Who are our most important customers?
  • Mass and niche markets
  • Segmentation and diversification
value propositions
Value Propositions
  • What value do we offer? What problems are we trying to solve?
  • Range of options – newness, performance, customizability, design/usability, status, price, risk reduction, etc.
  • Whatever the decision is focuses the business’ direction – should tie to customer segments
  • Linking value proposition to customer segments
  • How are channels integrated? Which work best?
  • Channel phases – awareness, evaluation, purchase, delivery, after sales support
  • Outsourced or in-house?
customer relationships
Customer Relationships
  • Expectations and management of relationship
  • What’s established? At what cost?
  • From “high touch” services and communities to automated/self-service – different demands and expectations
revenue streams
Revenue Streams
  • How much are customers willing to pay?
  • How do streams combine into overall revenue?
  • Different models exist – sale of tangible goods, usage fee, subscriptions, licensing, brokerage fees, advertising, etc.
  • Dependent on existing revenue stream practices – hard to monetize something that’s free elsewhere!
key resources
Key Resources
  • What resources are required to meet value propositions? Distribution? Revenue streams? Relationships?
  • Physical, intellectual, human and financial resources
key activities
Key Activities
  • What actions realize value propositions?
  • Production, problem solving, networking/connections, etc
  • Efficiency and effectiveness of activities towards key value propositions
key partnerships
Key Partnerships
  • Who are are partners/suppliers? How does their model mesh with us?
  • Strategic alliances, “cooptition”, joint ventures, established relationships (and exclusivity)
  • Concerns about scale and risk
cost structure
Cost Structure
  • What are the most important costs involved?
  • Which resources are the most valuable?
  • Fixed/variable costs and economics of scale
  • Cost or value driven? Transactional and resource-based models of business
patterns design strategy process
Patterns, Design, Strategy, Process
  • Different patterns are evident in mix of core nine components
  • These patterns are not accidental, but rather designed – many core components of design thinking come into play
  • Business model (re)generation – very similar in kind to change management process – change causes concern in many domains that needs to be addressed
weekly assignment
Weekly Assignment
  • A brick and mortar specialty chocolate store abandons its storefront and moves to online sales
  • What changes in the nine core components might occur?
  • (Obviously you can take the week on this one…no right answer, just point form notes will do.)