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An Introduction To Google Analytics. PowerPoint PPT Presentation


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A brief introduction to Google Analytics for Beginners from Global Media Insight. Learn more about the website analytics, basic terms, concepts and reports in Google Analytics from this presentation made in Dubai, UAE.

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An Introduction To Google Analytics.

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Google analytics

Google Analytics

A World of Insights


Agenda

Agenda

What is analytics?

Basic concepts

Reports


What is analytics

What is Analytics?


Who s hungry

Who’s Hungry?

  • User Experience

  • Website performance

  • Localisation

Technology

Marketing

  • Traffic source/channel analysis

  • Campaign performance

  • Product awareness

Sales & Merchandising

  • Product performance

  • Product demand

  • Revenue sharing

Operations

  • Product refunds

  • User loyalty


Agenda1

Agenda

What is analytics?

Basic concepts

Reports


Basic terms

Basic Terms

User

Session

Hit


Hits sessions users

Hits, Sessions & Users


Users and their sessions

Users and Their Sessions

Khaled

Ahmad

Ahmad

2 Users

3 Sessions

Monday

3:30pm - 3:42pm

Monday

3:35pm - 3:58pm

Tuesday

3:38pm - 4:10pm


Question

Question

Answer

How does Google Analytics know that the user who came back on Tuesday is Ahmad and not a new user?

A random number (called the Customer ID) is stored on Ahmad’s computer in a cookie.


Sessions count

Sessions Count

2 Sessions

Khaled

Ahmad

Wednesday

11.50pm – 12.10am

1 Session

Monday

3:30pm - 3:42pm

Monday

3:50pm – 3:56pm


The hierarchy

The Hierarchy

Account

(Sign in)

Property

(Data container)

Property

(Data container)

View

(Filtered)

View

(Filtered)

View

(Filtered)

View

(Filtered)


More basic terms

More Basic Terms

Pageviews

The number of pages that were visited by all users

Bounce Rate

The percentage of sessions where only one page was viewed*

Conversion

An action we would like the user to take on the site

Conversion Rate

The percentage of sessions that contain a conversion

Segment

A group of users that share similar attributes


Segments we re not all equal

Segments - We’re Not All Equal


Dimension metric

Dimension? Metric?

Metric

Dimension


The source

The Source

Three ways Google Analytics knows where a user came from (source/medium):

  • AdWords (auto-tagging)

  • Marketers (manual tagging)

  • On its own* (referer HTTP header)


The source1

The Source

<script>

(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){

(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),

m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)

})(window,document,'script','//www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-41152208-1', 'auto');

ga('send', 'pageview');

</script>


Question1

Question

Answer

What’s to stop a random person (who doesn’t really like you) from placing your tracking code on their website?

Nothing (other than their conscience). But even if they do, you can exclude hits that did not come from your site.


Filters what s that noise

Filters - What’s That Noise?

Hit

Hit

Hit

Hit

Hit

Hit

Country

Device

Website address

Platform

Language

Environments

and many more....

Filter

Hit

Hit

Hit


Filters vs segments

Filters vs. Segments

Filters

  • Once applied, filtering cannot be undone

  • Filtering works at the hit level

  • Filtering does not cause sampling

  • Cannot compare filtered views

Segments

  • Can be undone by simply removing them

  • Segments work at the session level

  • Segments may cause sampling

  • Up to 4segments can be compared


Agenda2

Agenda

What is analytics?

Basic concepts

Reports


Your goal in life

Your Goal in Life

Goals are the equivalent to conversions in AdWords:

  • Destination

  • Event

  • Time on site

  • Pages/session


The report family

The Report Family

Audience

Who are you reaching?

Acquisition

Where are they coming from?

Behaviour

How are they using your website?

Conversions

Are they taking action?


What next

What Next?

  • Digital Analytics Fundamentals

    • (http://analyticsacademy.withgoogle.com/course01)

  • Advanced training session

  • Take the GAIQ test

  • Setup personal GA account


Google analytics consultation services

Google Analytics Consultation & Services

You can also watch the video of this presentation from the URL

http://www.dailymotion.com/video/x48flby_an-introduction-to-website-analytics-using-google-analytics_tech

About Us

Global Media Insight pioneered offering website analytics consultancy and implementation services in UAE since 2010. Learn more about our Google Analytics Consulting services from

http://www.globalmediainsight.com/analytics


Thank you

THANK YOU


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