Google analytics
Download
1 / 25

An Introduction To Google Analytics. - PowerPoint PPT Presentation


  • 139 Views
  • Uploaded on

A brief introduction to Google Analytics for Beginners from Global Media Insight. Learn more about the website analytics, basic terms, concepts and reports in Google Analytics from this presentation made in Dubai, UAE.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'An Introduction To Google Analytics.' - aysharameez


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Google analytics

Google Analytics

A World of Insights


Agenda
Agenda

What is analytics?

Basic concepts

Reports



Who s hungry
Who’s Hungry?

  • User Experience

  • Website performance

  • Localisation

Technology

Marketing

  • Traffic source/channel analysis

  • Campaign performance

  • Product awareness

Sales & Merchandising

  • Product performance

  • Product demand

  • Revenue sharing

Operations

  • Product refunds

  • User loyalty


Agenda1
Agenda

What is analytics?

Basic concepts

Reports


Basic terms
Basic Terms

User

Session

Hit



Users and their sessions
Users and Their Sessions

Khaled

Ahmad

Ahmad

2 Users

3 Sessions

Monday

3:30pm - 3:42pm

Monday

3:35pm - 3:58pm

Tuesday

3:38pm - 4:10pm


Question
Question Answer

How does Google Analytics know that the user who came back on Tuesday is Ahmad and not a new user?

A random number (called the Customer ID) is stored on Ahmad’s computer in a cookie.


Sessions count
Sessions Count

2 Sessions

Khaled

Ahmad

Wednesday

11.50pm – 12.10am

1 Session

Monday

3:30pm - 3:42pm

Monday

3:50pm – 3:56pm


The hierarchy
The Hierarchy

Account

(Sign in)

Property

(Data container)

Property

(Data container)

View

(Filtered)

View

(Filtered)

View

(Filtered)

View

(Filtered)


More basic terms
More Basic Terms

Pageviews

The number of pages that were visited by all users

Bounce Rate

The percentage of sessions where only one page was viewed*

Conversion

An action we would like the user to take on the site

Conversion Rate

The percentage of sessions that contain a conversion

Segment

A group of users that share similar attributes



Dimension metric
Dimension? Metric?

Metric

Dimension


The source
The Source

Three ways Google Analytics knows where a user came from (source/medium):

  • AdWords (auto-tagging)

  • Marketers (manual tagging)

  • On its own* (referer HTTP header)


The source1
The Source

<script>

(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){

(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),

m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)

})(window,document,'script','//www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-41152208-1', 'auto');

ga('send', 'pageview');

</script>


Question1
Question Answer

What’s to stop a random person (who doesn’t really like you) from placing your tracking code on their website?

Nothing (other than their conscience). But even if they do, you can exclude hits that did not come from your site.


Filters what s that noise
Filters - What’s That Noise?

Hit

Hit

Hit

Hit

Hit

Hit

Country

Device

Website address

Platform

Language

Environments

and many more....

Filter

Hit

Hit

Hit


Filters vs segments
Filters vs. Segments

Filters

  • Once applied, filtering cannot be undone

  • Filtering works at the hit level

  • Filtering does not cause sampling

  • Cannot compare filtered views

Segments

  • Can be undone by simply removing them

  • Segments work at the session level

  • Segments may cause sampling

  • Up to 4segments can be compared


Agenda2
Agenda

What is analytics?

Basic concepts

Reports


Your goal in life
Your Goal in Life

Goals are the equivalent to conversions in AdWords:

  • Destination

  • Event

  • Time on site

  • Pages/session


The report family
The Report Family

Audience

Who are you reaching?

Acquisition

Where are they coming from?

Behaviour

How are they using your website?

Conversions

Are they taking action?


What next
What Next?

  • Digital Analytics Fundamentals

    • (http://analyticsacademy.withgoogle.com/course01)

  • Advanced training session

  • Take the GAIQ test

  • Setup personal GA account


Google analytics consultation services
Google Analytics Consultation & Services

You can also watch the video of this presentation from the URL

http://www.dailymotion.com/video/x48flby_an-introduction-to-website-analytics-using-google-analytics_tech

About Us

Global Media Insight pioneered offering website analytics consultancy and implementation services in UAE since 2010. Learn more about our Google Analytics Consulting services from

http://www.globalmediainsight.com/analytics



ad