A brief introduction to Google Analytics for Beginners from Global Media Insight. Learn more about the website analytics, basic terms, concepts and reports in Google Analytics from this presentation made in Dubai, UAE.
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A World of Insights
Sales & Merchandising
3:30pm - 3:42pm
3:35pm - 3:58pm
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How does Google Analytics know that the user who came back on Tuesday is Ahmad and not a new user?
A random number (called the Customer ID) is stored on Ahmad’s computer in a cookie.
11.50pm – 12.10am
3:30pm - 3:42pm
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The number of pages that were visited by all users
The percentage of sessions where only one page was viewed*
An action we would like the user to take on the site
The percentage of sessions that contain a conversion
A group of users that share similar attributes
Three ways Google Analytics knows where a user came from (source/medium):
ga('create', 'UA-41152208-1', 'auto');
What’s to stop a random person (who doesn’t really like you) from placing your tracking code on their website?
Nothing (other than their conscience). But even if they do, you can exclude hits that did not come from your site.
and many more....
Goals are the equivalent to conversions in AdWords:
Who are you reaching?
Where are they coming from?
How are they using your website?
Are they taking action?
You can also watch the video of this presentation from the URL
Global Media Insight pioneered offering website analytics consultancy and implementation services in UAE since 2010. Learn more about our Google Analytics Consulting services from