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Dhanan Sarwo Utomo School of Business and Management Intitut Teknologi Bandung

Promoting Value Co-creation Process within Garut Leather Jackets Industrial Cluster using Agent-Based Modeling and Simulation Methodology. Dhanan Sarwo Utomo School of Business and Management Intitut Teknologi Bandung. OUTLINES. Introduction Objectives Case Introduction

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Dhanan Sarwo Utomo School of Business and Management Intitut Teknologi Bandung

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  1. Promoting Value Co-creation Process within Garut Leather Jackets Industrial Cluster using Agent-Based Modeling and Simulation Methodology DhananSarwoUtomoSchool of Business and Management IntitutTeknologi Bandung

  2. OUTLINES • Introduction • Objectives • Case Introduction • General Model Building Process • Experiments • Conclussions DhananSarwoUtomo

  3. INTRODUCTION DhananSarwoUtomo

  4. INTRODUCTION (2) DhananSarwoUtomo

  5. OBJECTIVES DhananSarwoUtomo

  6. RESEARCH HISTORY DhananSarwoUtomo

  7. CASE INTRODUCTION • Leather industries in Sukaregang, Garut West Java, have made Indonesia one of the world major leather exporting countries. • Its products (wallets, bags, shoes, jacket, up until the sofa) is not only popular in Indonesia but also in foreign countries. • Garut’s Leather Jacket has the international market, such as Singapore, Malaysia, Taiwan, Japan, and Australia. DhananSarwoUtomo

  8. AGENTS IN GARUT LEATHER JACKET INDUSTRIAL CLUSTER Buyer Networking Design, quality, money Finish products Policy regulation, fund Design, quality, money Government & NGO Outlets Craftsmen Finish products Counseling, training Network Association DhananSarwoUtomo

  9. AGENTS DEFINITION Types of agents: Seller Buyer Craftsmen DhananSarwoUtomo

  10. AGENTS ATTRIBUTES Trait 1 -10  the higher the more difficult to make seller Features 1 - 10 Buying Power : random 10 -100 Expectation : the trait of each leather jacket features they want Buyer DhananSarwoUtomo

  11. AGENTS ATTRIBUTES (1) Each leather jacket craftsmen is equipped with production skill list. Production skill list is a list with 10 elements with each element represents craftsmen capability to produce the desired traits of a product feature. At the beginning of the simulation each elements of production skill list are assigned randomly. DhananSarwoUtomo

  12. GENERAL SIMULATION MODEL Buyer vs Buyer Exchange Leather Jacket Trends / Information Buyer vs Seller Product evaluation Choose product to buy Buyer vsCrafstmen New Model to Produce & Coaching Prob Coaching Finished product Memorize the most popular feature & Buyer expectation Prob Consumer involvement DhananSarwoUtomo

  13. EXPERIMENTS The experiment process aims to test model sensitivity. These experiments are conducted to test the impact of probability to give coaching and the probability of consumer involvement, to the number of total sales. DhananSarwoUtomo

  14. CONCLUSSIONS DhananSarwoUtomo

  15. THANK YOU DhananSarwoUtomo

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