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“SO COLD” VICTOR MLAMBO

“SO COLD” VICTOR MLAMBO. BY JOANNEALICE PARKER. Treatment.

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“SO COLD” VICTOR MLAMBO

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  1. “SO COLD”VICTOR MLAMBO BY JOANNEALICE PARKER

  2. Treatment • The story of my music video starts off when David abuses his girlfriend Sarah, then the music starts and you follow the girl’s journey as she runs from the abuse she is getting. When the music starts Sarah runs out of the house where she just had a confrontation with her boyfriend. You see her alone running away and she ends up near a tunnel where she sits with her knees to her chest looking vulnerable. You start to see Sarah thinking things through.

  3. Treatment • Throughout the video you will get cut always from Sarah to Victor in the TV studio rapping. The video starts to show how venerable Sarah can be, and you see flash back and what her boyfriend does to her, and shows how she does nothing about it, as she is too scared. However Sarah realises she need to do something otherwise David will do something to her and she might not be so luck to survive. Towards the end you see Sarah walking past a bulletin board, which shows a poster for people who are being abused and need help. One of the last shots that the audience will see is Sarah calling the number and asking for help.

  4. Message • The message behind the song and what I want to convey in the music video is that love can hurt in more ways than one.

  5. Poster

  6. Mood Board

  7. David- Richard Grey • David: David is one of the main characters in the music video. He is abusive and the song is about him. He hits his girlfriend to try and make him feel better. In the video he is presented to the audience as a bad person.

  8. Sarah- Khanderly • Sarah: Sarah is a victim in an abused relationship and gets abused by her boyfriend David regularly. However she, realises he is getting more violent, and that she needs to get help before she gets seriously hurt.

  9. Victor • Victor: Victor if the artist in the song he will play the person who helps people with anger problems. He wont be in the video much as he wanted to be presented as a mystery artist.

  10. USP • My music video will be unique as it wont just see the artist I am also making the audience aware about a charity about violence against women. • This is unique as most artist only sell themselves, however I have decided to film a narrative and at the end you will see a poster with a real number for violence against women.

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