1 / 41

HUMMINGS PRESENTS

Discover Hummings, the leading brand in advanced absorbent pads. Made with incredibly absorbent and flexible materials, Hummings pads prevent skin irritation and offer unmatched comfort. With exclusive odor neutralizers and a one-pack system, Hummings ensures your ultimate satisfaction.

asue
Download Presentation

HUMMINGS PRESENTS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. HUMMINGS PRESENTS

  2. INTRODUCTION Brand Identity Town begins to hum with Hummings

  3. INTRODUCTION

  4. COMPANY PROFILE History Jun. 1996Founded Heesung Corporation, Seoul, Korea Mar. 2002 Opened branch office at World Trade Center in Sanghai, China May. 2002Opened Physical Distribution Center (PDC) in Pusan, Korea Mar. 2003Signed a design service agreement with Korea Design Corp. May. 2004 Changed the name to CAP NEATNESS Corp. Feb, 2006 Acquired a safety test approval from KFDA Mar, 2006US FDA registration, passed skin irritation safety test Jun, 2006Launched Hummings product line

  5. COMPANY PROFILE History Jul, 2006 Received 2006 Venture business award sponsored by Ministry of Science & technology Sep, 2006 Received Best Consumer product award sponsored by women newspaper Oct, 2006 Good Design Award from National Design Center Dec, 2006 TV Commercial Film advertising Opening of Hummings Art Hall in University Street Feb, 2007Listed as Venture business at Korea Tech. Fund Mar, 2007Distributed at major retail channels including E-mart and Hilivingchains

  6. List of patent & certification 1. Patent application globally Functional Pad Unique blend of natural herb composite (patent no.0012029) 2. USFDAregistration no. 3005621325 3. Passed skin irritation and safety test of USFDAguideline 4. A series of functional and green safety tests proved Max odor control - 99.8% Antibacterial capability- 99.9% Formaldehyde - 0.00 Free Heavy metal (Cadmium, Lead, Mercury, Arsenic)- 0.00

  7. R&D NETWORKS

  8. Overseas factory Global hygiene pad production enterprise: Manufacture facility complies with ISO 9001 standard Hummings develops, designs and supplies materials from Korea

  9. Product distinctive features • Made with an incredibly absorbent, advanced material • feels as soft and flexible like cotton • - Prevents skin irritation • Contains natural herb • Exclusive odor neutralizer - 99.8% - Ultra-slim, Comfortable fit – Comfort & Discretion - Ergonomic design - center absorbent cushion • World first, One pack system • (Medium+Large)

  10. 33 Distinctive Features R&D Network 1. Pure domestic patent technology and funds 2. Herb medicineingredient natural herb prescription (oriental medicine clinic) 3. Female Disease research(Hosan WOMENS HOSPITAL) 4. Skin irritation research(ANA clinic) 5. Female health consultation(Red Cross College of Nursing) 6. Family medicine consultation(Dr. Min clinic) 7. Advanced material development(Hanyang Univ) 8. Han Yang Univ. Labventure capital(NPTec)

  11. 33 Distinctive Features Exclusive function 9. U.S.FDA Registration 3005621325 10. Passed U.S.FDA skin irritation & safety test 11. Odor Neutralization capability over 99% 12. Antibacterial ability over99% 13. Advanced material top cover 14. 1mm High-tech science (U-Liner) 15. Ergonomic design, Center absorbent cushion 16. 3 way folding method 17. Oriental herb odor transfer prevention 18. Horizontal adhesion method 19. Use of natural starch for safe adherent

  12. 33 Distinctive Features Friendly Package 20. World first, One pack system (Medium+Large) 21. Innovative gift design concept 22. Domestically firstto composite gift set 23. Aluminum pouch protects from moisture

  13. 33 Distinctive Features Customer Satisfaction 24. Ubiquitous system 25. One-call(1544-3353) 26. One-click(www.3353.co.kr) 27. Within 24 hour delivery system 28. Secure SMS service 29. Introduction of Prosumer 30. Administer Hummings mentor 31. Voluntary organized Consumer community 32. Hummings melody (BGM) 33. Shortest 2006 premonition of success product selection

  14. Hummings U-Liner fast and strong absorptive cover Protect a sensitive skin Comfortable feeling of thickness in 1mm Not pushed adhesive power The longest length in 180mm

  15. Hummings U-Liner 1mm High-tech science Hummings U-Liner For your health, 5 times a day What is U-Liner? U signifies you and ubiquitous giving you consideration and grandiosity whenever and wherever. When do you use Liner? - For daily secretion - For light flow days, use as replacement for Pads - Working women sitting all the time - Stress caused leucorrhoea - Urinary incontinence, increase of perspiration by exercise - For pregnant women Ubiquitous one-click? Secure SMS service 3 days before menstrual~ Phone, internet, Cell phone, all one-click delivery Solve troublesome of personally buying

  16. Hummings Oriental herb Comfortable feeling from Ultra slim pad Protect a sensitive skin Fit to structure of the Human body Neutralizes odor Contain the ingredients of Korean herb medicine

  17. Hummings Oriental herb Patent Technology Health pad with different formula Gift like design~ Embarrassed to carry pads? consideration of consumer to hide gift like package What is one pack system? Considering monthly usage, medium and large are packaged together What is oriental herb? According to Dong eui bo gam - medical book - Cnidium officinaleis used in menstrual pains or irregularity from bloodweakness, - angelca gigas nakaihelps blood circulationreleasing blood which strengthens the uterus, - mint has suppressing effect used to relive pain. Hummings oriental herb is a state of the art product combining natural herb and vision of textile science. Hummings is Science.

  18. Hummings Gung Comfortable feeling from Ultra slim pad Protect a sensitive skin Fit to structure of the Human body Neutralizes odor Contain the ingredients of Korean herb medicine

  19. Hummings Gung Patent Technology Health pad with different formula Gift like design~ Embarrassed to carry pads? consideration of consumer to hide gift like package What is mean Gung? Hummings the Gung means a comfortable house and the birth of life, as a uterus. That contains a component Of Korean medicine What is Gung? According to Dong eui bo gam - medical book - Cnidium officinaleis used in menstrual pains or irregularity from bloodweakness, - angelca gigas nakaihelps blood circulationreleasing blood which strengthens the uterus, - mint has suppressing effect used to relive pain. Hummings the Gung is a state of the art product combining natural herb and dream of textile science. Hummings is Science.

  20. Hummings HUE Comfortable feeling from Ultra slim pad Comfortable feeling from Ultra slim pad Protect a sensitive skin Protect a sensitive skin Fit to structure of the Human body Fit to structure of the Human body Lint-Free, Nonabrasive pads Lint-Free, Nonabrasive pads A Fast absorption A Fast absorption

  21. Hummings HUE Patent Technology Health pad with different formula Gift like design~ Embarrassed to carry pads? consideration of consumer to hide gift like package What is mean HUE? Hummings hue means that take a rest for women. Hue gives you comfortable feeling What is the HUE? Softly cotton feeling - The cover is softly feeling. And has very fast absorption Masstige Pads - Hummings Hue gives you reasonable cost and satisfied quantity. Everything was prepared for you Hummings HUE is a state of the art product combining comfortable and vision of textile science. Hummings is Science.

  22. Hummings AD

  23. TV-CM AD model name: dae hye Lee

  24. Cinema AD model name: dae hye Lee [Lotte cinema] - Type: Light AD - Volume: 2,000 [Lotte cinema] - Type: Light AD - Volume: 2,000

  25. Subway AD model name: dae hye Lee [SEOUL/ METRO– 1,4] - Type: Light AD - Volume: 2,000 [PUSAN/ DAEGU/ DAEGEON] - Type: TabletAD - Volume: 2,300

  26. Outdoor AD model name: dae hye Lee [SEOUL, samsungdongLED AD] [SEOUL, shinchonLED AD]

  27. TV-CM AdModel Name : Ha hyejeong (Ewha woman university dance and talent and learning, is famous for a kicking abd tripping art girl)

  28. Bus Ad [BUS] -Bus outside advertisement: Bus outside advertisement (2006.06 ~) - Quantity: 300 ea [BUS] -Bus outside advertisement: Bus outside advertisement (2008.01 ~) - Quantity: 300 ea

  29. Magazine Ad

  30. Magazine Ad

  31. Mart Ad

  32. Cultural Marketing (Hummings art hall)

  33. RADIO Adsponsorship

  34. Consumer Home Used Test Result ■ Future buying thought [n=126, %] No 5.6% suspensiveness 29.4% Yes 65.1%

  35. Certificate of Attestation

  36. Venture business certificate

  37. USA FDA registration

  38. PRIMARY SKIN IRRITATION RESULT

  39. PRIMARY SKIN IRRITATION RESULT

  40. Deodorization power, heavy metals examination results

  41. Antibacterial activity examination results

More Related