1 / 14

Welcome

Funded by The Beef Checkoff. Welcome. RPM – R etail P ricing M atrix. BYOB – B e Y our O wn B utcher. Provide consumers with the knowledge to buy middle meat sub-primals in bulk and cut them at home into steaks Saving consumers money by purchasing at a lower $/lb and cutting themselves

ashanti
Download Presentation

Welcome

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Funded by The Beef Checkoff Welcome

  2. RPM – Retail Pricing Matrix

  3. BYOB – Be Your Own Butcher • Provide consumers with the knowledge to buy middle meat sub-primals in bulk and cut them at home into steaks • Saving consumers money by purchasing at a lower $/lb and cutting themselves • Multi-faceted program • Videos showing basic cutting techniques • On-pack labeling • In-store demonstrations • Partnership opportunities

  4. BBB – Beef Bargain Bundles • Choose a 10-pound steak beef bundle and get a selection of Ribeyes or New York Strips, Lean Top Sirloin, Flat Iron and Cube Steaks for $66.90 (16% off the individual cut prices). • Or stock up with the economy 20 pound beef bundle – including Chuck Bottom Round Roasts, Stew Meat and Sirloin Steaks for $55.50 (20% off the individual cut prices). • Each package in the bundle is freezer wrapped and ready for storage. • Recipes are included so, with the 20 lb. bundle, you can feed an average family of four for 4-6 weeks. Or a bundle can be a great starting point for that upcoming grilling party.

  5. Summary of Promotions

  6. Nutritional Labeling 6

  7. Beef Training Camp As of Oct 1st 2008, beefretail.org features 14 downloadable modules which will allow retailers to customize their own Beef Training Camp. Recipe Ready Beef Consumers Trends Oven Roasts Pot Roast Food Safety Industry Q & A Beef Basics For Retailers Beef For The Holidays Ground Beef Beef Basics For Consumers NEW Nutritional Benefits Of Beef Glossary Customer Service NEW Beef For Grilling Steak Hispanic Marketing 7

  8. Hispanic Program 8

  9. BAM!Beef Alternative Merchandising Different ?? “They Look Like They Will Eat Great” ! That’s Just The Right Size! WOW! Now I can Have Steak To! Something New In The Meat Case!! Is That Still My Rib Eye? They are so Lean!! I Can Do That! 9

  10. Total U.S. Meat Category SalesNovember 2008 Source: FreshLook Marketing period ending 11/23/08

  11. Total U.S. Feature Ad Top LineNovember 2008 *Excludes Bacon, Hot Dogs, Meals and Entrees, Prepared Meat, and Sausage, Breakfast. Sourced from Promodata – Time period ending 11/22/08

  12. Wholesale Price Report

  13. Retail Beef Backer Award ChainCategory Independent Category Innovation Category 13

  14. Funded by The Beef Checkoff

More Related