1 / 47

Value of Sports Marketing

Value of Sports Marketing. Anil Dua Sr. Vice President –Marketing & Sales Hero Honda. Competitive. Physical /mental /equipment. Formal . Informal. Products. Passion. Mass appeal. So, there is immense value…. But..the yardsticks are different…. Subjective or Objective ?.

arva
Download Presentation

Value of Sports Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Value of Sports Marketing Anil Dua Sr. Vice President –Marketing & Sales Hero Honda

  2. Competitive

  3. Physical /mental /equipment

  4. Formal

  5. Informal

  6. Products

  7. Passion

  8. Mass appeal

  9. So, there is immense value… But..the yardsticks are different…

  10. Subjective or Objective ?

  11. Subjective or Objective ?

  12. Subjective or Objective ?

  13. Subjective or Objective ?

  14. Subjective or Objective ?

  15. Subjective or Objective ?

  16. Tangible or intangible ?

  17. Predictable or unpredictable ?

  18. Control on quality ?

  19. Group consumption or individual consumption ?

  20. How much is the value ? INR spends in Crores on Sports marketing Source : AdEx, Group M estimates

  21. Where is the value ? % of spends on various components of sports marketing Source : AdEx, Group M estimates

  22. Cricket dominates overall spends… Sports sponsorships in 2008 Source : AdEx, Group M estimates

  23. and also in team sponsorship…. Team sponsorships in 2008 Source : AdEx, Group M estimates

  24. and in deliveries…

  25. Hero Honda’s association with sports

  26. Hero Honda’s association with sports

  27. On ground On air

  28. The real value is in taking it down the line

  29. and in leveraging national events

  30. and also in getting into our core product area

  31. Share of Voice higher than Share of spend TG – Male , 18 -40 yrs Great ROI

  32. Sponsoring sports – Inspiring people

  33. Is it enough?

  34. Olympics 2008 medals tally

  35. Olympics 2008 medals tally

  36. What ails Indian sports ? • Not enough playing population ? • Not enough interest ? • Not enough access ? • “The ability to participate depends on a variety of enabling social conditions” AmartyaSen

  37. What ails Indian sports ? • Infrastructure • Institutional & administrative reforms • Talent tapping • Talent nurturing • Social security • Awareness & Interest

  38. Opportunity – India Land of Sports…..but few Heroes…

  39. Making the cycle self perpetuating

  40. Lets give sports a chance… Thanks….

More Related