1 / 12

Sports Marketing

Sports Marketing. Lesson 2- Branding “Team Nicknames”. What is Branding?. A term, symbol, design or combination thereof that identifies and differentiates a seller's products or service.

nydia
Download Presentation

Sports Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Sports Marketing Lesson 2- Branding “Team Nicknames”

  2. What is Branding? • A term, symbol, design or combination thereof that identifies and differentiates a seller's products or service. • The process of building a favorable image for a product or company that differentiates it, in the minds of prospects and end users, from other competitors.

  3. How are Teams Named? • Geography • History or Event Connection • Wildlife • Sports Appropriate

  4. Geography • Football • Houston Texans • Baseball • Colorado Rockies, NY Mets • Basketball • Miami Heat, Phoenix Suns • Hockey • Carolina Hurricanes, Colorado Avalanche

  5. History or Event • Football • New England Patriots, Baltimore Ravens • Baseball • Houston Astros, Milwaukee Brewers • Basketball • Philadelphia 76ers, Denver Nuggets • Hockey • St. Louis Blues, Washington Capitals

  6. Wildlife(Either Native, Aggressive or Both!) • Football • Philadelphia Eagles, Seattle Seahawks • Baseball • Baltimore Orioles, Tampa Rays • Basketball • Toronto Raptors, Minnesota Timberwolves • Hockey • San Jose Sharks, Florida Panthers

  7. Sports Appropriate • Football • Tennessee Titans, NY Giants • Baseball • Oakland Athletics, San Francisco Giants • Basketball • Golden State Warriors, Sacramento Kings • Hockey • Minnesota Wild, Nashville Predators

  8. Using Local Pro Team Nicknames • Research names of pro teams that already exist in your city • Works well in marketing • Easy way to start a fan base • If they root for the NBA team…maybe they’ll become a fan of yours • Examples from Pro Sports • Mets, Jets, Nets • Utah Jazz and Utah Starzz • Revolution and Patriots

  9. Why are Teams Misbranded? • Utah Jazz • Moved from New Orleans • Los Angeles Lakers • Moved from Minneapolis • Memphis Grizzlies • Moved from Vancouver • Los Angeles Dodgers • Moved from Brooklyn • Arizona Cardinals • Moved from St. Louis

  10. Why Are They Named That?

  11. Major League Baseball Franchises

  12. Major League Baseball Franchises

More Related