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Global Pilots’ Symposium Dublin , Ireland | 11 April 2013

Effective Communications. Global Pilots’ Symposium Dublin , Ireland | 11 April 2013. Overview. Communications best practices Vehicles in the digital age Face-to-face communications. Purpose of Communications. Build Relationships Keep Pilots Informed Gain Pilot Support Dispel Rumors.

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Global Pilots’ Symposium Dublin , Ireland | 11 April 2013

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  1. Effective Communications Global Pilots’ Symposium Dublin, Ireland | 11 April 2013

  2. Overview • Communications best practices • Vehicles in the digital age • Face-to-face communications

  3. Purpose of Communications • Build Relationships • Keep Pilots Informed • Gain Pilot Support • Dispel Rumors

  4. Tips • Create engaging content • Use multiple channels • Send out consistent messages

  5. Best Practices for Comm.

  6. Consider All Audiences • Pilots • Family members • Company/stakeholders • Members of media

  7. Know thy Audience • Survey pilots annually • What pilots want to know • Tools: smartphones, tablets • Message vehicles: print, text, video • Message frequency • Communications success

  8. Message Vehicles • Newsletters • Email • Websites or mobile websites • Social media • Video • Media relations • Face-to-face interaction

  9. Newsletters • Newsletters • Negotiating updates • Issue papers • Letters • Postcards

  10. ePubs & Newsletters e-Pubs offer all MEC/LEC publications online www.alpa.org/epubs

  11. Easier to Use Websites

  12. Social Media • Social media is not a website. It’s about: • Building relationships and making connections • Two-way communication and having conversations • Engaging publicly

  13. Facebook • Connect with pilots, family members, other ALPA pilot groups, media • Post updates, photos, videos, links, events • Pages are public or private

  14. Twitter – 500 million users • Text based messaging • Tweet = 140 characters • Post pictures and links • Use handles/trending #s • Following/followers • Public page only

  15. YouTube Create a pilot group channel to post and share your messages

  16. There’s an App for That • New feature lists reps structure for members lists • MEC committee contact info • RSS feed: news created by MECs • Hotel list: new feature lists layover hotel details

  17. Face-to-Face Communications

  18. Effective Programs • Crew room visits • P.U.B. nights

  19. Media Relations More than just sending out press releases and scheduling media interviews

  20. Putting it All Together Tell our story and create motion across all of the different types of media

  21. Review • Communications best practices • Develop strategic MEC communication plan with goals • Vehicles in the digital age • Adapt to digital nuances • Try new tools to suit your audiences • Face-to-face communications

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