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Who’s PLAYtheGAME ? Powered by I-Consulting (e-DM agency )

Who’s PLAYtheGAME ? Powered by I-Consulting (e-DM agency ) Frédéric Martins – Sales Manager frederic@ptg.be - 0474 620 390. PLAN. Clients Company profil PTG Community Activation solutions: Contest promotion Contest creation Buzz marketing Database recruitment Traffic building

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Who’s PLAYtheGAME ? Powered by I-Consulting (e-DM agency )

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  1. Who’sPLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Managerfrederic@ptg.be - 0474 620 390

  2. PLAN • Clients • Company profil • PTG Community • Activation solutions: • Contest promotion • Contest creation • Buzz marketing • Database recruitment • Traffic building • Branding • What about you ?

  3. Clients

  4. Company profil • A performance-based company • E-Direct Marketing solutions • 7 years old • Other websites: Comparflight (Travel), i-shop (e-commerce), Extragame* (gaming) • Member of: *coming soon

  5. PTG Community • > 600.000 users in Belgium • > 240.000 3d party optins • > 200.000 UV / month (Cim) • Split FR/NL : 56% /44 % • Split Women/Men: 56% /44 % • 65 % are 20-40 y, employee

  6. 1. CONTEST PROMOTION

  7. 1. Contest promotion • CPC-based solution (ACTIVATION packages) Example: Activation pack « Standard »Display + Newsletter x 15 days = 20.000 clicks

  8. 1. Contest promotion • CPM-based solution (e-mail marketing) • * • 3d party optin DATABASE (>260.000) • Average CTR: 30 % • Targeting: Coordinates, center of interests , socio-demo, geo targeting, buying behaviour… • “LIVE” qualification

  9. 2. CONTEST CREATION

  10. 2. Contest creation • Packaged solution • Mechanic: QUIZ & Drawings, Instant winners, Viral… • Steps: questions, optin, “tell it”, database qualification… • Included: Hosting, FR/NL , Legal , fulfillment , Setting rules, Data management (winners coordinates database), media kit & ACTIVATION.

  11. 2. Contestcreation • On demand • Mechanic: QUIZ & Drawings, Instant winners, Viral… • Steps: questions, optin, “tell it”, database qualification… • Included: CREATION

  12. 2. ContestCreation • Services • DESCRIPTION • Fullfilment of your contests, tombolas… • GIFTS selection, buying, storage, delivery • WINNERS management

  13. 3. BUZZ MARKETING

  14. 3. BUZZ marketing Client: FNAC Objective: sales activation during Christmas time.  Concept: creation of Video Email card send by Santa to your children. • Concept + Activation Client: Electrobill.be Objective: create awareness Concept: trick a friend by sending him a false electricity bill.

  15. 4. DATABASE RECRUITMENT

  16. 4. Database recruitment • LEAD ACTIVATION DESCRIPTION • Buyingmethod: CPL • Coregistration, survey, contest, loyalty program, sample …

  17. 5. TRAFFIC BUILDING

  18. 5. Traffic Building • « Question du jour » DESCRIPTION • Buyingmethod: CPC • Select your target and make them discover your product through a question.

  19. 5. Traffic Building • Content integration DESCRIPTION • Buyingmethod: CPC • Text • Image

  20. 6. BRANDING

  21. 6. BRANDING • PTG environments & relookings DESCRIPTION • Text • Image • Color codes, pictures, emoticons…

  22. 6. BRANDING • AdvertorialHomepage DESCRIPTION • Text & Image • Categories: Movie, DVD, events, wellness…

  23. 6. BRANDING • Classical display DESCRIPTION • Splashpage • IMU • Leaderboard • (large) Skyscraper • Buying method : CPM

  24. What about you? • Positioning ? • Target ? • Objectives? • Time line?

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