Biotechnology YES Any Ideas?. Introduction. Idea Generation What has won before It doesn’t need to work What is your market Keep it simple Have something up your sleeve. Idea Generation. First find a problem Going with what you know Your research (a chance to share) Your life
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First find a problem
Going with what you know
Remember the idea is not that important
Theoretically possible yes, a genuine idea –
probably easier if it isn’t
A simple flaw that can be glossed over
You’ve got a real idea-
try a market alternative
but who will be paying for it?
but needs to be well defined
Whatever your market is its great to have something to say you could do next.
A straight forward idea, with a clear an well defined market will be easier to pitch
Don’t worry if there is an obvious flaw in your idea that will be easier to overcome than a complex idea with no obvious problem