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NEW E-COMMERCE E(Electronic)-commerce began in 1995. Has grown to:$228 billion retail business $3.4 trillion business-to-business Enormous global change in business firms, markets and consumer behavior.

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NEW E-COMMERCE

E(Electronic)-commerce began in 1995.

Has grown to:$228 billion retail business

$3.4 trillion business-to-business

Enormous global change in business firms, marketsand consumer behavior.

In the next 5 years, e-commerce is projected to continue growing at high single-digit rates, becoming the fastest-growing form of commerce in the world.

Being led by:Established firms: Wal-Mart, JCPenny and GENew firms: Google, Amazon, Facebook, MySpace, Twitter, YouTube & Photobucket

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Text (6th edition) focuses on new themes and content in the areas of business, technology and society, such as: mobile content and platforms, social marketing expansion, e-books, Web 3.0, etc.

Web 2.0 has sites such as: Facebook MySpace YouTube Twitter Photobucket Flickr Blinkx

Survivors of the 1st era of e-commerce (1995 - spring 2000)

Include: eBay Amazon E*Trade Priceline Expedia

2010 – new period of explosive entrepreneurial activity

generating new jobs in all fields. Web presence important

factors for established businesses as well as for starting a

new one.


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BUSINESS, TECHNOLOGY, SOCIETY

Students must understand the relationship among:e-commerce business concernsInternet technologysocial and legal (political) context

Students must also understand basic economic and business

forces driving e-commerce:e-commerce is creating new electronic marketsprices are more transparentmarkets are globaltrading is highly efficiente-commerce is impacting a firms relationships with suppliers, customers, competitors and partners


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E-commerce technologies can be used to:reduce supply chain costsincrease production efficiencytighten customer relationships

Analysis of businesses in terms of models and strategies are

covered for:totally online companiesestablished businesses forging “bricks and clicks”

The text explores why many early e-commerce firms failed.

Also how contemporary e-commerce forms learned from early mistakes.


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The Web and e-commerce are causing a major revolution in marketing and advertising. Dollars are moving away from tradional media and towards online media (2 text chapters discuss this)

3 text chapters address Internet technology (and IT)

Besides business and technology, a third part for understanding e-commerce is society. Issues such as privacy, intellectual property, national sovereignty and governance, and sales tax are all challenges.


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TEXT FEATURES AND COVERAGE

Strong Conceptual Foundation

Real-World Business Firm Focus – over 100 real companies

In-depth coverage of B2B E-commerce – 4 types of Net marketplaces

Current and Future Technology Coverage – dramatic price reductions, explosive growth in the mobile digital platform & expansion of social technologies

Up-to-date Coverage of the Research Literature

Special Attention to the Social and legal Aspects of E-commerce – 4 ethical dimensions


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OVERVIEW OF THE TEXT

E-Commerce: Business,Technology, Society, Laudon, Kenneth & Traver, Carol Prentice Hall, 6th edition  [ISBN-13: 978-0-13-610057-7] 2010.

PART 1 Introduction to E-commerce

   1   THE REVOLUTION IS JUST BEGINNING   

   2   E-COMMERCE BUSINESS MODELS AND CONCEPTS   

PART 2 Technology Infrastructure for E-commerce

   3   THE INTERNET AND WORLD WIDE WEB: E-COMMERCE INFRASTRUCTURE   

   4   BUILDING AN E-COMMERCE WEB SITE   

   5   ONLINE SECURITY AND PAYMENT SYSTEMS   

PART 3 Business Concepts and Social Issues

   6   E-COMMERCE MARKETING CONCEPTS   

   7   E-COMMERCE MARKETING COMMUNICATIONS   

   8   ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE   

PART 4 E-commerce in Action

   9   ONLINE RETAILING AND SERVICES

  10   ONLINE CONTENT AND MEDIA  

  11   SOCIAL NETWORKS, AUCTIONS, AND PORTALS

  12   B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE


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CHAPTER OUTLINE

Learning ObjectivesKey Concepts Chapter-Opening Cases Review Questions

“Insight on” Cases Projects

Margin GlossaryWeb Resources

Real-Company ExamplesChapter-Closing Case StudiesChapter-Ending Pedagogy


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