NEW E-COMMERCE E(Electronic)-commerce began in 1995. Has grown to: $228 billion retail business $3.4 trillion business-to-business Enormous global change in business firms, markets and consumer behavior.
E(Electronic)-commerce began in 1995.
Has grown to: $228 billion retail business
$3.4 trillion business-to-business
Enormous global change in business firms, marketsand consumer behavior.
In the next 5 years, e-commerce is projected to continue growing at high single-digit rates, becoming the fastest-growing form of commerce in the world.
Being led by: Established firms: Wal-Mart, JCPenny and GE New firms: Google, Amazon, Facebook, MySpace, Twitter, YouTube & PhotobucketP R E F A C E
Text (6th edition) focuses on new themes and content in the areas of business, technology and society, such as: mobile content and platforms, social marketing expansion, e-books, Web 3.0, etc.
Web 2.0 has sites such as: Facebook MySpace YouTube Twitter Photobucket Flickr Blinkx
Survivors of the 1st era of e-commerce (1995 - spring 2000)
Include: eBay Amazon E*Trade Priceline Expedia
2010 – new period of explosive entrepreneurial activity
generating new jobs in all fields. Web presence important
factors for established businesses as well as for starting a
BUSINESS, TECHNOLOGY, SOCIETY
Students must understand the relationship among:e-commerce business concernsInternet technologysocial and legal (political) context
Students must also understand basic economic and business
forces driving e-commerce:e-commerce is creating new electronic marketsprices are more transparentmarkets are globaltrading is highly efficiente-commerce is impacting a firms relationships with suppliers, customers, competitors and partners
E-commerce technologies can be used to:reduce supply chain costsincrease production efficiencytighten customer relationships
Analysis of businesses in terms of models and strategies are
covered for:totally online companiesestablished businesses forging “bricks and clicks”
The text explores why many early e-commerce firms failed.
Also how contemporary e-commerce forms learned from early mistakes.
The Web and e-commerce are causing a major revolution in marketing and advertising. Dollars are moving away from tradional media and towards online media (2 text chapters discuss this)
3 text chapters address Internet technology (and IT)
Besides business and technology, a third part for understanding e-commerce is society. Issues such as privacy, intellectual property, national sovereignty and governance, and sales tax are all challenges.
TEXT FEATURES AND COVERAGE
Strong Conceptual Foundation
Real-World Business Firm Focus – over 100 real companies
In-depth coverage of B2B E-commerce – 4 types of Net marketplaces
Current and Future Technology Coverage – dramatic price reductions, explosive growth in the mobile digital platform & expansion of social technologies
Up-to-date Coverage of the Research Literature
Special Attention to the Social and legal Aspects of E-commerce – 4 ethical dimensions
E-Commerce: Business,Technology, Society, Laudon, Kenneth & Traver, Carol Prentice Hall, 6th edition [ISBN-13: 978-0-13-610057-7] 2010.
PART 1 Introduction to E-commerce
1 THE REVOLUTION IS JUST BEGINNING
2 E-COMMERCE BUSINESS MODELS AND CONCEPTS
PART 2 Technology Infrastructure for E-commerce
3 THE INTERNET AND WORLD WIDE WEB: E-COMMERCE INFRASTRUCTURE
4 BUILDING AN E-COMMERCE WEB SITE
5 ONLINE SECURITY AND PAYMENT SYSTEMS
PART 3 Business Concepts and Social Issues
6 E-COMMERCE MARKETING CONCEPTS
7 E-COMMERCE MARKETING COMMUNICATIONS
8 ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE
PART 4 E-commerce in Action
9 ONLINE RETAILING AND SERVICES
10 ONLINE CONTENT AND MEDIA
11 SOCIAL NETWORKS, AUCTIONS, AND PORTALS
12 B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE
Learning Objectives Key Concepts Chapter-Opening Cases Review Questions
“Insight on” Cases Projects
Margin Glossary Web Resources
Real-Company Examples Chapter-Closing Case StudiesChapter-Ending Pedagogy