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Media Can Be Your Partner Make It Happen How Do I Grab Media Attention? YOU ARE HERE Partnering With the Media Use a variety of methods including Proclamations News releases Research Collateral Materials Editorials Video PSAs Newspaper supplements Preparing for Media & Public

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Media Can Be Your Partner

Make It Happen



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Partnering With the Media

Use a variety of methods including

  • Proclamations

  • News releases

  • Research

  • Collateral Materials

    • Editorials

    • Video PSAs

    • Newspaper supplements


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Preparing for Media & Public

  • What are your goals?

  • What is your key message?

  • What is your agenda?

    • If you don’t have one, create an one


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T H E T I M E O F Y O U

Time Magazine

Person of the Year

Today’s media is about consumer interaction. The media look for consumer-driven content. Tools like the blogs, Youtube, MySpace bring together the small contributions of millions of people and make them matter.


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Approaching Media

  • Real life example

    • Victim turned advocate

    • Mover & Shaker

  • Give hard facts -New stats about local boating /potentials

  • Expert fills in the blanks -What to do about local issues


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Using Media

News Releases

  • Link AWW to current community “hot topics”

    • Neighborhood Watch

    • Home Invasion

    • Burglary

    • Identity theft prevention


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Using Media

Research

Use research and statistics to grab attention

  • Perceptions of Crime fact sheet

  • AWW/DHS materials


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Using Media

Collateral Materials

  • Encourage airtime for PSAs

    • Respond to local issues with radio PSA

    • Air TV on local access shows

  • Newspaper support for supplement

    • Protecting kids in cyberspace

      • Reprint one or more articles

      • Sponsor or find sponsor to reprint supplement


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Using Media

Collateral Materials

  • Fliers

    • AWW flier

    • CGAUX recruiting materials

  • Websites

    • Report exciting ideas through CGAUX website

    • Write about AWW event progress for CGAUX publications


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Partner with Media

Invite the media . . .

  • Follow local preparation for the AWW event

  • Film a visit by Coastie to local school

  • Record kids participating in an AWW poster contest

    • Winners can be announced at the event or later in the month



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Partner with Media

Invite media to. . .

  • remote live broadcast from a MOM patrol or AWW carnival -Local weather personality

  • To host autograph signing booth at AWW carnival

    • Residents get to meet favorite personalities

  • Local radio to broadcast live from the event


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Partner with Media

Offer Media . . .

  • VIP/keynote speaker interview

  • Interview with local Auxiliarist -Compelling story

  • Auxiliarists for AWW hotline segment during morning news show

  • Submit weekly AWW tips to local newspapers, television, and radio


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Partner with Media

Offer Media . . .

  • Generate local public affairs contacts

    • Offer to be a guest on their show

    • Work with your affairs officer to suggest an angle for your leadership

      to appear on local media

  • Create your own AWW month PSA (national can help)

    • Work with local media to co-star and film at their studios

    • Link to AWW PSAs to websites

  • Local crime prevention show

    • Host an AWW spokesperson

    • Promote local programs that work and include AWW information


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Partner with Media

Offer Media . . .

  • Chance to record one-of-a-kind event

    • Active Example – National Safe Boating Week activity with AWW emphasis

    • Show facilities – air and surface

  • Access to

    • Police Chief/sheriff

    • Local celebrity -Involve a local sports figure, actor, personality in your event

  • Story ideas for their blog

    • Track their blogs and write responses/share new information

    • Offer guest blog opportunity if you have your own blog


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B L O G S

51%

of journalists read Blogs for story ideas.1

Description:

A Blog is a user-generated and frequently updated online journal, displayed in reverse chronological order, with opportunity for Comment from other users.

  • Facts:

  • There are 54,000 new Blog posts every hour

  • The Blogosphere doubles approximately every 230 days

  • On Average, Blog users visit 77% more web sites than non-Blog users.2

1 http://www.editorsweblog.org/news/2005/08/us_51_of_journalists_use_blogs.php

2 http://technorati.com/weblog/2006/11/161.html


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B L O G R E A D E R S

39%

Percent of online Americans that read Blogs.

( That’s 57 million people! )

http://www.pewinternet.org/PPF/r/186/report_display.asp


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M E D I A T R A F F I C

210%

Growth in traffic to Blogs on Traditional Media websites.

( Only 9% growth in traffic to main page )

Nielsen//Net Ratings Press Release


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Partner With Media

Get Creative with online media

  • YouTube Video

    • Create entertaining video about event

    • Create crime prevention tips videos

  • MySpace Page

    • Share stories about local event volunteers

    • Post pictures before and after the event


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Partner With Media

Now . . .

  • What do you need from Public Affairs????

    • Talking Points

    • Video News Release

    • Audio News Release

    • Editorials


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