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platform for next gen apps. Bart Vande Ghinste Enterprise Architect DPE. devices. Windows 8. t ouch-first, full-screen ux i ntegrated store existing dev skills , assets ARM + x86/64 support. Windows Phone. 100k apps, 80k devs great reviews, customer sat

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platform for next gen apps
platform for next gen apps

Bart VandeGhinste

Enterprise Architect

DPE

devices
devices

Windows 8

touch-first, full-screen ux

integrated store

existing dev skills, assets

ARM + x86/64 support

Windows Phone

100k apps, 80k devs

great reviews, customer sat

existing dev skills, assets

OEM partnerships

slide3
interop & openness

connected devices

continuous services

device platform
device platform

Windows 8

Windows Phone

ux

Metro

language

HTML5/C#/XAML/C++

C#/XAML

runtime

WinRT

WP Runtime

commerce

Windows Store

WP Marketplace

tooling

Visual Studio

cloud platform
cloud platform

Windows Server

Windows Azure

identity

management

virtualization

app platform

tools

cloud platform1
cloud platform

Windows Server

Windows Azure

Active Directory

System Center

Hyper-V

.NET

Visual Studio

i nterop and openness
interop and openness

Windows Server

Windows Azure

.NET/node.js/PHP/Java

SQL/Hadoop/MongoDB

REST/JSON/OData

slide9

device + service by default

multi-device experiences

a new design point

hybrid as the end state

windows phone 8
Windows Phone 8
  • Latest & greatest hardware
    • Multi-core processor support
    • Bigger, sharper screen resolutions (adding 720p & WXGA)
    • More flexible storage: removable µ-SD card
  • Internet Explorer 10
    • The same engine as Windows 8
  • Cooler apps & games thanks to native code
    • More apps, faster app to market
    • Easierto port iOS & Androidcode
  • NFC wireless sharing
    • Sharing will just be touching in the near future: imagine photo’s, office docs & contact info by just touching another NFC enabled device
  • Windows Phone 8 for Business is enterprise-ready
    • Encryption(bitlocker) & secured boot (UEFI)
    • LOB app & Device management
    • Familiar Office apps & Company hub
  • More to come
consumerization of it is driven by
Consumerization of IT Is Driven by…
  • Browser-based apps
  • Cloud computing
  • Data explosion
  • Social computing
  • Ubiquitous connectivity
  • Ecosystemof computers
  • Natural interaction
  • Personal devicesin the workplace
windows 8
Windows 8

Windows reimagined

All the apps you want

Cloud-connected

Get more at the Windows Store

Reimagined browsing with IE10

At home and at work

Great experience across hardware

Built on a solid foundation

slide14

Windows 8 for both worlds

For your Employees

For your Customers

Enterprise Ready: Managed, Integrated, Secure

Unprecedented Reach

Metro UX: Touch, Pen, Mouse and Keyboard

Metro UX: Touch, Pen, Mouse and Keyboard

Open and Backwards Compatible

The Windows Store & App Eco System

great experience across hardware
Great Experience Across Hardware

Touch

Long battery life

Thinner, lighter, faster

Modern security

Sensors

New form factors

apps on microsoft devices powered by the microsoft cloud built with microsoft tools
Apps on Microsoft Devices, Powered by the Microsoft Cloud, Built with Microsoft Tools

Fill the App Stores

  • Through Partners
  • Provide marketing & branding platform
  • Introduce new App business models
  • Drive innovation and platform adoption.
it s all about apps
It’s all about apps

Familiar, new and popular apps

Business opportunity

Connected devices + continuous services

Trigger to buy

Locally relevant

single largest potential market for apps
Single largest potential market for apps

Market share ~ Developer opportunity

500M

247M

234M

152M

112M

40M

30M

13M

iPad

Windows

Android

phones

Android

tablets

iPhone

Android

iOS

Mac

As of December 2011

why develop now
Why develop now?

From launch day, any new Windows PC or Tablet will be Windows 8

Hands-on training for developers

UX Windows 8 Design

App Clinics 2x month in Belgium

Application Excellence Labs

Windows Store Tokens

Free Support

Tools

Fastest growing

platform

Monetize Your App

1

3

2

ideas for media and entertainment apps

Ideas for Media and Entertainment Apps

Key Features and capabilities of windows 8

rich user experience for your customers
Rich User Experience for your Customers

Windows 8 allows users to multi-task in a fluid, natural way.

Your app responds to the available screen real estate to show content in the optimal way.

Examples

  • Allow a user to quickly navigate between different reference categories
  • Show visually how different sections vary by various meta data, including popularity, social interactivity, age etc.
slide22

Use Visual Studio to build your Metro style app

Build apps in the language of your choice using integrated tools in an advanced development environment

Deliver engaging graphical apps and games with Powerful DirectX tools.

Collaborate and planeasily and agilely with detailed reporting and charts and get your app to market.

Differentiate your app using interactive visual designers to design professional, fast and fluid experiences

the windows store
The Windows Store

Unprecedented Reach

Optimized for Discoverability

Transparent Approval Process

Flexible Business Models

Maximizing Developer Revenue

paid downloads trials and in app purchases you keep 70 of the first 25k 80 of the rest

The Windows Store

Paid downloads, trials, and in-app purchases. You keep 70% of the first $25k, 80% of the rest

Use your own commerce engine and keep 100%

or use the Windows Store’s full commerce platform

Robust analytics for free, including demographics, reviews, referrals, and usage & performance statistics

Advertisewith Microsoft Advertising or your preferred ad vendor. Use app or web advertising networks

top 5 things to know about metro style apps
Top 5 things to know about Metro style apps

Cross Architecture

Write once, run across x86 and ARM

Use What You Know

Same tools, languages and back-end infrastructure you already have

Deployment

Easier, faster deployment with Store, side-loading and zero-install

Security

Reduced system vulnerability with isolated app containers

Integration

Built-in App-to-App integration with Windows App Contracts

slide27

When: 1 session per month

Where: At Microsoft Zaventem Office or via Online Meeting

What: Windows 8 overview, demo, business opportunity, Store, timelines

Audience: business, technical, developer, designer

Registrationand dates: pleasereach out toyour Microsoft

thank you
Thank You!

Bart VandeGhinste

Evangelist Manager

Microsoft

[email protected]

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