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Presentations: Advertising and Argument

Presentations: Advertising and Argument. Written and Oral Communication Robbins SoSe 2014. advertise, v . From the Latin ad vertere , meaning "to turn toward.".

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Presentations: Advertising and Argument

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  1. Presentations: Advertising and Argument Written and Oral Communication Robbins SoSe 2014

  2. advertise, v. From the Latin ad vertere, meaning "to turn toward." To make generally known by means of an announcement in a public medium; spec. (a) to publish information about (a person (now rare), thing, circumstance, or event) so as to attract public attention; (b) to describe or present (a product, service, or the like) in order to promote sales. Citation: “advertise, v.” The Oxford English Dictionary. 3rd ed. 2011. OED Online. Oxford University Press. 13 April 2014 <http://dictionary.oed.com/>.

  3. “A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable” (Bernays 63). Citation: Bernays, Edward. Propaganda. New York: Routledge, 1928. Print.

  4. Commercial Strategies

  5. Appeal toExperts “nine out of ten dentists prefer…”

  6. Celebrity Endorsement “If George Clooney cares about climate change, maybe I should…”

  7. Appeal to Practicality “This will save you money … so, buy it and save some money.”

  8. “Sex for Product” "Drugs will ruin your life — beer gets you laid in the desert!" - Jon Stewart

  9. Task You are advertising executives in 1920’s New York. You have been placed in charge of the marketing campaign for a brand new consumer product. Using the paper and markers provided, create an advertisement selling your product to the general public. • Group 1: Band-Aid (1920) • Group 2: Traffic signals (1923) • Group 3: Spiral notebook (1924) • Group 4: Bubble gum (1928) • Group 5: the Yo-Yo (1929) • Group 6: Pez candies (1926)

  10. PresentationIdeas? • Corporate Logo Quiz • “Name that Product” game show • create your own commercial • create a product for the slogan • Playing a hypothetical salesman • Come up tourism slogans for different countries • (EX. Canada: “Sorry about Justin Bieber, but do you like hockey?”

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