1 / 13

The Power of Promoters

The Power of Promoters. Simon Galpin Director-General of Investment Promotion. South – South investment. Greater potential to facilitate investment between developing economies China’s Going Global – inbound and out bound investment to reach equilibrium.

aqua
Download Presentation

The Power of Promoters

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. The Power of Promoters Simon Galpin Director-General of Investment Promotion

  2. South – South investment • Greater potential to facilitate investment between developing economies • China’s Going Global – inbound and out bound investment to reach equilibrium Source: World Investment Report 2012 (UNCTAD)

  3. Global Functions and Business Activities • Use aftercare to cross sell • Target different individuals in one company • Sell locational advantages of functions rather than just industry/sector opportunities

  4. Startups – Economic Benefits • Significant driver of job creation and economic growth • Brings inspiration, innovation, ideas, talent and technology transfer to an economy • MNCs like to co-locate with startup communities • Social and online platforms enable startups to scale globally in very short period • InvestHK completed projects from startup entrepreneurs ----> 7% in 2009 ----> 11% in 2010 ----> 13% in 2011 ----> 14% in 2012

  5. Partnership Approach • Multi-national organisations: WAIPA, UNCTAD and World Bank • International chambers, trade commissions and IPAs; MOUs with Chile, Brazil, Mongolia, Philippines • Mainland China IPAs: MOUs with the Ministry of Commerce, Hunan Province, and Invest Shenzhen • Public bodies: trade organisation, tourism board, stock exchange, science park, etc. • Private sector service providers: law firms, accounting firms, secretarial companies, etc.

  6. Joint Promotion of Greater Pearl River Delta • Population 55.3 mn > Canada • Exports US$387 bn > UK, Canada (more than 27% of China’s exports) • GDP US$665 bn > Sweden, Belgium • Land area 56,000 sq km < Panama (less than 1% of China)

  7. It’s a People Business • People make investment decisions – understand subjective drivers • Need relationship and account management skills rather than a one-off ‘sell’ • Drip feed – the right information at the right time • Good use of CRM and Social Media increasingly important.

  8. Social Media – an investment promotion tool • Disseminating news and relevant information • Maintaining contact with key clients • Targeting decision makers through connections and introductions

  9. LinkedIn www.linkedin.com/company/invest-hong-kong

  10. Twitter www.twitter.com/investhk

  11. WAIPA • Established 1995, WAIPA aims to improve cooperation amongst IPAs on a regional and global basis and facilitate the exchange of experiences in attracting FDI • 165 members from 122 countries • Objectives: • Promote and develop understanding and cooperation amongst IPAs • Strengthen information gathering systems and information exchange amongst IPAs • Share country and regional experiences in attracting investment • Assist IPAs to gain access to technical assistance and promotion training • Facilitate access to funding and other assistance • Assist IPAs in advising their respective governments in the formation of appropriate investment promotion policies and strategies. • Contact: Mr. Carlos Bronzatto, Executive Director (email: carlos.bronzatto@waipa.org)

  12. Newly Elected Steering Committee www2.waipa.org

  13. Thank you

More Related