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Press Releases

Press Releases . And More. Reporting Tools. Tips on Finding Information Online Sources Online Using Skype Using Microsoft Word Editing Tools. Good Press Releases. Are newsworthy Have an attention-getting headline and lead Are accurate and contain sources for a follow up

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Press Releases

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  1. Press Releases And More

  2. Reporting Tools Tips on Finding Information Online Sources Online Using Skype Using Microsoft Word Editing Tools

  3. Good Press Releases Are newsworthy Have an attention-getting headline and lead Are accurate and contain sources for a follow up Take into account impact on the public -Proximity -Timeliness

  4. The Writing Process Identify the theme and put it in the lead Identify your audience and tailor your writing Include information to support the theme Include quotes Decide whether the release will be news or feature

  5. The Purpose Informative Reactive Reinforcing Be clear, concise and concrete.

  6. How will it be used? - In the trash - Used as is - Rewritten - Used as the basis of a story

  7. A Checklist Name and Contact Date and Time Headline One or Two Pages Names and Contacts of Sources Newsworthiness Quotations Uses AP Style Aimed at Audience Objective Accurate

  8. Types of News Releases Announcements of events or personnel matters. Information about a cause. Information meant to build someone or something’s image. Reactive releases to address events.

  9. Creating News Tie with current events Conduct a survey Issue a report Interview a celebrity Tie in with a holiday Stage a special event Organize a tour Write a letter Adapt national reports for the local market Hold a contest Address controversy

  10. How to Handle a Release Read the information at the top. Ask questions to fill in missing information. Verify spelling and other details, like numbers and dates. Fill in the missing info. Use only strong quotes that add news value. Look for other news stories that can come from the release. Add to and localize news.

  11. Common PR Tasks Writing Speeches Prepare Publicity Items Talk to Reporters Hold Press Conferences Write Feature Articles Plan Films and Videos Take Photos Conduct Tours Research Opinion Plan and Produce Exhibits

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