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Press Releases . And More. Reporting Tools. Tips on Finding Information Online Sources Online Using Skype Using Microsoft Word Editing Tools. Good Press Releases. Are newsworthy Have an attention-getting headline and lead Are accurate and contain sources for a follow up

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Presentation Transcript
reporting tools
Reporting Tools

Tips on Finding Information Online

Sources Online

Using Skype

Using Microsoft Word Editing Tools

good press releases
Good Press Releases

Are newsworthy

Have an attention-getting headline and lead

Are accurate and contain sources for a follow up

Take into account impact on the public

-Proximity

-Timeliness

the writing process
The Writing Process

Identify the theme and put it in the lead

Identify your audience and tailor your writing

Include information to support the theme

Include quotes

Decide whether the release will be news or feature

the purpose
The Purpose

Informative

Reactive

Reinforcing

Be clear, concise and concrete.

how will it be used
How will it be used?

- In the trash

- Used as is

- Rewritten

- Used as the basis of a story

a checklist
A Checklist

Name and Contact

Date and Time

Headline

One or Two Pages

Names and Contacts of Sources

Newsworthiness

Quotations

Uses AP Style

Aimed at Audience

Objective

Accurate

types of news releases
Types of News Releases

Announcements of events or personnel matters.

Information about a cause.

Information meant to build someone or something’s image.

Reactive releases to address events.

creating news
Creating News

Tie with current events

Conduct a survey

Issue a report

Interview a celebrity

Tie in with a holiday

Stage a special event

Organize a tour

Write a letter

Adapt national reports for the local market

Hold a contest

Address controversy

how to handle a release
How to Handle a Release

Read the information at the top.

Ask questions to fill in missing information.

Verify spelling and other details, like numbers and dates.

Fill in the missing info.

Use only strong quotes that add news value.

Look for other news stories that can come from the release. Add to and localize news.

common pr tasks
Common PR Tasks

Writing Speeches

Prepare Publicity Items

Talk to Reporters

Hold Press Conferences

Write Feature Articles

Plan Films and Videos

Take Photos

Conduct Tours

Research Opinion

Plan and Produce Exhibits

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