Press Releases . And More. Reporting Tools. Tips on Finding Information Online Sources Online Using Skype Using Microsoft Word Editing Tools. Good Press Releases. Are newsworthy Have an attention-getting headline and lead Are accurate and contain sources for a follow up
Tips on Finding Information Online
Using Microsoft Word Editing Tools
Have an attention-getting headline and lead
Are accurate and contain sources for a follow up
Take into account impact on the public
Identify the theme and put it in the lead
Identify your audience and tailor your writing
Include information to support the theme
Decide whether the release will be news or feature
Be clear, concise and concrete.
- In the trash
- Used as is
- Used as the basis of a story
Name and Contact
Date and Time
One or Two Pages
Names and Contacts of Sources
Uses AP Style
Aimed at Audience
Announcements of events or personnel matters.
Information about a cause.
Information meant to build someone or something’s image.
Reactive releases to address events.
Tie with current events
Conduct a survey
Issue a report
Interview a celebrity
Tie in with a holiday
Stage a special event
Organize a tour
Write a letter
Adapt national reports for the local market
Hold a contest
Read the information at the top.
Ask questions to fill in missing information.
Verify spelling and other details, like numbers and dates.
Fill in the missing info.
Use only strong quotes that add news value.
Look for other news stories that can come from the release. Add to and localize news.
Prepare Publicity Items
Talk to Reporters
Hold Press Conferences
Write Feature Articles
Plan Films and Videos
Plan and Produce Exhibits