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Preparing Press Releases

Learn how to prepare effective press releases to announce events, share news updates, and increase visibility. Discover tips for writing attention-grabbing headlines, emphasizing importance, and following technical guidelines. Don't forget the crucial step of distributing your press release to the media and timing it right.

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Preparing Press Releases

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  1. Preparing Press Releases

  2. What’s a press release? A written summary or update to make the media aware of your activities.

  3. Why do you need a press release? • Announce your event. • Tell why your event is news. • Show your perspective. • Increase visibility. • Remind people of what your group does. • Highlight a report.

  4. When should you prepare a press release? • News of upcoming events • Report of recent events • Reports of changes • Reports of awards • General announcements

  5. How do you prepare a press release? • Make it read like a news article. • Emphasize importance. • Be provocative. • Make clear headline and lead. • Make it look professional. • Follow technical guidelines.

  6. Get your press release out to the media.

  7. Consider the timing and don't forget a follow-up.

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