ENGL 354 English for Public Relations Week 3. Lecturer: Kathryn Davies. 1. Review Context 2. Personal Image Building: From Personal to Professional Image, Celebrity PR 2.1 Your communications quotient 2.2 Personality profiles 2.3 What is a brand? 2.4 Personal Branding 4 P’s of Marketing
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ENGL 354English for Public RelationsWeek 3
Lecturer: Kathryn Davies
1. Review Context
2. Personal Image Building: From Personal to Professional Image, Celebrity PR
2.1 Your communications quotient
2.2 Personality profiles
2.3 What is a brand?
2.4 Personal Branding
4 P’s of Marketing
Areas from which you build image
2.5 Celebrity and Celebrity PR
3. Press Releases Part 1
3.1 Background, Introduction
3.2 Stylistic Characteristics
Attribution of Quotes
“Who (1) says What (2) in which channel (3) to Whom (4), with What effect (5).”
“The most powerful voice you have, no one else can hear. It is a voice shaping your destiny, ability to cope with triumph or disaster… This voice ultimately determines your success as a communicator or your communications.
It is the voice within your head.”
(Green, 2006: 3)
A theory that communication is a behaviour-based skill that can be measured and trained.
An outstand PR communicator is marked by being flexible and being able to secure a balance between different resources
Sheldon: http://www.youtube.com/watch?v=AEIn3T6nDAo 3:05 – 4:10
Facts ARE powerful tools for persuasion.
Doctor with a high EQ and IQ can contribute empathy to boost a patients’ emotional state to help them deal with their condition.
acumen (n): The ability to make good judgments and quick decisions, typically in a particular domain: "business acumen".
Woody Allen, “A key part of success is just showing up.”
Given entity/thing + all communications + associations from context = brand.
(Similar to the structure of language!)
Determine who you are.
Build a personal brand around your core strengths, skills and experience.
Be consistent and recognizable.
Communicate your brand.
Determine where members of your target audience get their information and make sure your messages are present on these channels.
The value you add to an organisation.
Your bottom line.
Your expertise comes with a price tag in the form of a salary.
Select a sphere of influence.
Research who needs your services.
These are the four areas that have a huge impact on your image and how you present yourself professionally:
Paris Hilton –
Now why is she famous again?
Think about a celebrity that fits each classification.
Carl Pistorius – charged with murdering girlfriend in South Africa.
Bolt (Olympic runner) & Branson (entrepreneur)
Lance Armstrong, pro-cyclist, 7x Tour de France winner, Livestrong Foundation
Tiger Woods, pro-golfer
Communications in PR
Press Release – Part 1
Learn how to:
Important to keep in mind:
See you next week and have fun preparing your presentations!