Please press Shift + F5 to begin the presentation

1. Please press Shift + F5to begin the presentation • Thank you Carl Peterson | carldraws@gmail.com

2. Carl Peterson • Presentation Designer • carldraws.com/design • (612) 203-1060 • carldraws@gmail.com • (click to advance)

3. PowerPoint Portfolio • 2011 Carl Peterson | carldraws@gmail.com

4. Dynamic Presentation • CiscoInternal Communication Carl Peterson | carldraws@gmail.com

5. IMMERSIVE COLLABORATION Pervasive Video MOBILITY BYOD CLOUD SaaS| DC / V THE NETWORK SECURITY, Accelerating Cyber-Threats IT PRODUCTIVITY, Service and Network Management GREEN, Energy Efficiency

6. Taking BN from What It Is To What It Does

7. To Use My Own Devices at Work Social Media at Work Privacy and Security Better Video Quality Anywhere, Anytime Access End User Demands

8. Business Relevance Business-User Demands Bandwidth Costs Security Threats Compliance and Policy Budget Constraints Network and Systems Management IT Issues

9. Competition BusinessGrowth Complianceand Policy BudgetConstraints Executive Management Concerns

10. Charts, Text and Diagrams • CiscoInternal Communication Carl Peterson | carldraws@gmail.com

11. Q1: Off to a Good Start! Thank You! FY11 Y:Y 2% Growth Q1FY12 10% Growth Q1FY12 10% Growth “Booking dollars” in hundreds of millions FY 2010 FY 2011 FY 2012

12. We Can Go Past Stretch in FY12! $2,073 2,144 IPS Attach $13M ISE Upside Increase Router Attach 2% More $25M ASASM Migration Program $36M $65M 2,005 $ Millions 1,875 FY12 Stretch @ 11% Gr FY12 Upside 14% Growth FY11 Actuals FY12 Plan

13. Getting to Yes! GTM Critical Execution FactorsAll Within Our Control... • Creating Confidence and Conviction in SecureX • Enabling all routes to market • Value Propositions Tied to Use Cases • High and Low: Architecture and Product Led Selling • Best Practice and Success Sharing • Visibility, Inspection, Governance

14. IPS Attach Rates: An Unexpected Bonus… Q4FY11 Q1FY12 Q/Q Diff ASA 5505 .6% 9% 8% ASA 5510 12% 14% 2% ASA 5520 14% 16% 2% ASA 5540 27% 26% -1% ASA 5585-10 22% 32% 10% ASA 5585-20 16% 24% 8% ASA 5585-40 24% 29% 5% 19% 34% 15% ASA 5585-60

15. Specialist Sales Needs Will Change Over Time as We Make Security Pervasive in the Network. Accelerators: Enable thru: Pull thru of Core Profitability Customer Relevance New Solutions/Acquisitions Email/Web ScanSafe Offerings Closer to the Core Security Solutions Security Solution Gap to Core High Need for Specialists Today (HC/$) Longterm Goal: Higher Specialists Prod. ($/HC) Forced Situation Today Core Network Solutions Tomorrow Today

16. In the Past Nine Weeks… VodaphoneEssar Unilever Salesforce.com Abbott Labs Toronto customer event (15) General Growth Properties Ernst & Young Telstra IBM AGIMO BhartiAirtel Axiata Softbank Mobile Kellogg’s Netformix Tri-State CIO Forum (Australia) Cognizant Manulife Verisign CLSA CDW Bell Canada Korea Telecom Marshfield Clinic General Motors Australian Dept. of Defence iPerintis True Corp. Hungarian government HDFC Bank Cathay Financial Holdings …Plus Partners, Press, Analysts and Cisco Sales LAUSD

17. Creative Use of Photography • Thomson ReutersSales Meeting Carl Peterson | carldraws@gmail.com

18. ONESOURCE TAX PROVISION

19. US PRODUCT INITIATIVES Trust Tax Project Transform Cost basis reporting

20. Concept Communication • AdobeNew Technology Promotion Carl Peterson | carldraws@gmail.com

21. Enterprises need to react faster to protect and elevate brand Information and opinions about your brand and enterprise travels faster in the digital marketplace. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Bad review! Bad review! Bad review! Bad review! Era of social media and web 2.0 good news travels fast, bad news travels instantly.

22. The Solution: What Sets Adobe Apart • Interactivity • Transform communications into a rich, dynamic, two-way dialogue with customers • Take advantage of free Adobe Flash Player and Adobe reader your customers already use Statement

23. The Solution: What Sets Adobe Apart • Interactivity • Transform communications into a rich, dynamic, two-way dialogue with customers • Take advantage of free Adobe Flash Player and Adobe reader your customers already use Statement • Secure Delivery • Ensure only authorized recipients can open and view correspondence • Give customers assurance that the communication comes from you

24. The Solution: What Sets Adobe Apart • Interactivity • Transform communications into a rich, dynamic, two-way dialogue with customers • Take advantage of free Adobe Flash Player and Adobe reader your customers already use Statement • Secure Delivery • Ensure only authorized recipients can open and view correspondence • Give customers assurance that the communication comes from you • Extensible Platform • One platform for all types of correspondence • Easily manage and drive back-end processes • Extend beyond communications with other Customer Experience solutions

25. The Solution: What Sets Adobe Apart • Interactivity • Transform communications into a rich, dynamic, two-way dialogue with customers • Take advantage of free Adobe Flash Player and Adobe reader your customers already use • Secure Delivery • Ensure only authorized recipients can open and view correspondence • Give customers assurance that the communication comes from you • Extensible Platform • One platform for all types of correspondence • Easily manage and drive back-end processes • Extend beyond communications with other Customer Experience solutions

26. Development Process • AdobeConcept Sketches Carl Peterson | carldraws@gmail.com

27. DISTRIBUTION States provide training and compliance for Counties STATE Counties provide training and compliance for Providers COUNTY Providers are training and compliance accredited PROVIDER

28. REPORTING Easy and fast reporting for any course at any level STATE Counties provide reporting to States COUNTY Providers provide reporting to Counties PROVIDER

29. SUMMARY STATE State Course County Course Reporting COUNTY PROVIDER

30. Thank you for your timeCarl Peterson • Presentation Designer • carldraws.com/design • (612) 203-1060 • carldraws@gmail.com