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Responding to Viral Content / Making Your Content Interesting

UNCLASSIFIED. TRANSPORTATION SECURITY ADMINISTRATION. Responding to Viral Content / Making Your Content Interesting. Derived from: Multiple Sources; Declassify on: 25x1-human; Date of Source: 20091007. UNCLASSIFIED. TSA Screens Nearly Two-Million People Daily. 450+ commercial airports

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Responding to Viral Content / Making Your Content Interesting

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  1. UNCLASSIFIED TRANSPORTATION SECURITY ADMINISTRATION Responding to Viral Content / Making Your Content Interesting Derived from: Multiple Sources; Declassify on: 25x1-human; Date of Source: 20091007 UNCLASSIFIED

  2. TSA Screens Nearly Two-Million People Daily • 450+ commercial airports • 1000 + Checkpoints

  3. Blog Stats • Launched in January 2008 • Over 11,000,000 visitors • Over 550 posts • Over 16,000 Subscribers (Including Local & National Media)

  4. TSA Took My Son

  5. Quick Response Kills the Bad Story

  6. Swift Action Gives Positive Results Blogs quickly apologized to TSA. The workforce expressed appreciation. National news outlets quickly lost interest after watching the video.

  7. Using Pop Culture To Teach

  8. Have Some Fun

  9. Moderating After Content Goes Viral

  10. Moderating After Content Goes Viral • Spam • Review All Links • On or Off Topic? • Anonymous Comments • Links in Usernames

  11. Comments “You thought my banana was a bomb. It was a delicious and nutritious fruit.”

  12. Contact Information Curtis “Bob” Burns curtis.burns@dhs.gov @tsablogteam http://blog.tsa.gov

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