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Spa Industry Report 2013

Photo Credit: Sala Phuket Resort and Spa. Spa Industry Report 2013. Methodology. Spa Consumer Report. nationality and country of residence. gender ratio. age and gender. gender and marital status. average monthly income. visited a Spa in the last 12 months?. how often visited a spa.

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Spa Industry Report 2013

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  1. Photo Credit: Sala Phuket Resort and Spa Spa Industry Report 2013

  2. Methodology

  3. Spa Consumer Report

  4. nationality and country of residence

  5. gender ratio

  6. age and gender

  7. gender and marital status

  8. average monthly income

  9. visited a Spa in the last 12 months?

  10. how often visited a spa

  11. average spending per visit

  12. Reasons for Visit Spa Photo Credit: Four Season Spa, Chiang Mai

  13. Treatments/Therapies Photo Credit: Four Season Spa, KohSamui

  14. Treatments/Therapies Photo Credit: Four Season Spa, KohSamui

  15. Future Expectations Photo Credit: Thai Spa Magazine

  16. Spa Therapists Photo Credit: The Earth Spa, Six Senses Spa, HuaHin

  17. Searching for a spa Photo Credit: Six Senses Spa, KohSamui

  18. Spa Operator Report

  19. spa location

  20. spa type

  21. Spa Manager “hard-skills” important greater need for specific educational programs for spa managers Photo Credit: Thai Lanna Spa Association

  22. Photo Credit: Pakasai Resort Selection and Training of Therapists

  23. Consumer Expectations “result-oriented” consumers spa cuisine customized and beauty treatments Photo Credit: Peninsula Spa, Bangkok

  24. “socializing” at the spa Spa Therapies/Treatments use of high technology quality and skills of the therapists becoming more important Photo Credit: Samui Nora Buri Resort

  25. Industry Recommendations

  26. Spa Consumers • Changing demographics but European Europeans (including Russians) are still one of the largest target group • Chinese nationals are the fastest growing market segment • Number of male spa consumers have grown but no significant change in male/female ratio Photo Credit: Amari Coral Breeze Spa

  27. Male Spa Consumers • on average male spa consumers is slightly older than the female spa consumers, and as such might have a higher disposable income • compared to female spa consumers a higher proportion of male spa consumers visit the spa with their spouse or partner • currently mostly prefer massages but is expected to demand more men specific treatments and therapies Photo Credit: Amari Coral Breeze Spa

  28. Socializing @ Spa • social aspect of visiting a spa is quite prominent • high proportion of spa consumers visit the spa with their friends • consumers are looking for group treatments or packages • consumers like to talk during or after their treatments Photo Credit: Amari Coral Breeze Spa

  29. Changing Consumer Expectations • more beauty and result oriented treatments • customized treatments and individualized packages • spa cuisine Photo Credit: Amari Coral Breeze Spa

  30. Therapies / Treatments • understand expectations by different consumer demographics • back to basics: authentic treatments • importance of the spa therapists • spa menu engineering • development of new therapies/treatments Photo Credit: Amari Coral Breeze Spa

  31. Thank YouQ & A

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