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The object of capitalist institutions is to make a profit. While there remains differences between professional sporting clubs and commercial companies, there are increasing similarities. Results that show on the balance sheet are just as important as those on the scoreboard.

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Anuya Anuya Madhav Ketkar Baylee Knight Geoff Booth

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Anuya anuya madhav ketkar baylee knight geoff booth

The object of capitalist institutions is to make a profit. While there remains differences between professional sporting clubs and commercial companies, there are increasing similarities. Results that show on the balance sheet are just as important as those on the scoreboard.

AnuyaAnuyaMadhavKetkarBaylee KnightGeoff Booth


Asc measures of success

ASC Measures of success

  • Financial sustainabilityProvide funding to enable the development of programs that ensure the ongoing financial viability of the sport.

  • High performanceOlympics, Commonwealth Games, World Cup

  • ParticipationProvide funding to enable AusKick, School programs, community development participation programs.

  • Governance principlesProvide funding to enable the development of governance structures and attract quality resources.

(AIS, 2014)


Australia s winning edge measures of success

Australia’s Winning Edgemeasures of success

  • AIS – Australia’s Winning Edge 2012 - 2022Top 5 Olympics and ParalympicsTop 15 Winter Olympics and Paralympics#1 Commonwealth Games20+ World champions annual

(AIS, 2014)


National sport organisations

National Sport Organisations

  • AFL $1.16m

  • Cricket Australia $1.5m

  • Rowing Australia $7.3m

  • Surfing Australia $1.5m

  • Swimming Australia $8.8m

  • Yachting Australia $6.8m

(AIS Australia’s Winning Edge, 2014)


Anuya anuya madhav ketkar baylee knight geoff booth

4,729,423

Total average television audience in each week of the 2013 season

197.5Million

Total player earnings

3,633,764

Australian TV audience watching the 2013 grand final between Hawthorn and Fremantle. Maintaining AFL’s position as the most watched sporting event in Australia

756,717

The total number of AFL club members for 2013

Birch, D 2013, Commercial Operations, AFL, Retrieved 03 May 2014 <Reporthttp://www.afl.com.au/staticfile/AFL%20Tenant/AFL/Files/Annual%20Report/2013%20AFL%20Annual%20Report_04_CommercialOperations.pdf>


Anuya anuya madhav ketkar baylee knight geoff booth

"What do we do to make ourselves go from a $45 million a year turnover business to a $100 million turnover business?”

"They sound like big figures, but in 1999 we turned over $13 million, so that is where we are heading as a football club."

– Eddie McGuire 2007

“The very name of Collingwood would strike terror into the hearts of opposing players”.

– John Hancock 1982

(Collingwood Football Club, 2014)

(McGuire, E 2012)


Measures of success of capitalist institutions

Measures of Success of Capitalist Institutions

(Business Care Studies, 2014)


Anuya anuya madhav ketkar baylee knight geoff booth

  • Economic Success

  • High Levels of Sales

  • High Levels of Profit

  • Social Success

  • High Levels of Consumer Satisfaction

  • Production of High Quality Products

  • Environmental Success:

  • Strong Reputation

  • Sustained Growth

  • (Neely at al., 2002, P. 3-12)


Similarities and differences in the measures of success

Similarities and Differences in the Measures of Success

Between the Non-Sporting Organisations and the Sporting Organisation

(Ferrand, 1999, P. 387-402)


Anuya anuya madhav ketkar baylee knight geoff booth

  • Similarities

  • Level of Revenue Collection

  • Level Savings

  • Level of Spending on the Remuneration

  • Differences

  • Direct Impact of the Human Resource

  • Involves a Higher Risk Taking Element


Background of the australian sports commission

Background of the Australian Sports Commission

  • The Australian Sports Commission (ASC) is responsible for the funding and development of sport. It supports a wide range of programs designed to develop sporting excellence and increase participation in sports activities by all Australians.

  • ‘To lead the national sport sector and support national sporting organisations and other sector partners to deliver sport in Australia.’ ... Australian Sports Commission

    (Australian Government, 2002, P. 1)


Anuya anuya madhav ketkar baylee knight geoff booth

Return

Return

Return

Return

Investment

Investment

Investment

1998

Eddie McGuire President

2000

New head

coach

& Head of

Sports Science

2004

Move to Lexus Centre

2010

Premiership Victory

53,135

members

2011

Target of 70,000 members reached

2011

Further

$200,000 into memberships

2013

Reached

80,000 members

2013

Profit 16.375M

(Barrett, D 2007)

(Collingwood Football Club, 2011)

(Collingwood Football Club, 2014)


Anuya anuya madhav ketkar baylee knight geoff booth

AFL’s Big Money Investment in Expansion

"What we invested in them (Folau and Hunt) from the promotional aspect, they've returned it over and above what we could have ever imagined.” – Andrew Demetriou

(Lane, S 2010)


Criteria for an nso

Criteria for an NSO


Capitalist institution triple bottom line link to financial sustainability

Capitalist Institution Triple Bottom Line link to Financial Sustainability


Anuya anuya madhav ketkar baylee knight geoff booth

ReferencesAIS, 2014, Australia’s Winning Edge, Investment Allocation?, Australian Institute of Sport, Retrieved 10 May 2014 <http://www.ausport.gov.au/__data/assets/pdf_file/0005/526154/Investment_Allocation_fact_sheet.pdf

>AIS, 2014, What is the AIS?, Australian Institute of Sport, Retrieved 09 May 2014 http://www.ausport.gov.au/ais/about

Australian Government, 2002, Sports, Retrieved 03 May 2014 , <http://australia.gov.au/topics/culture-history-and-sport/sports>.Australian Football League, 2013, Annual Report, Australian Football League, Retrieved 03 May 2014 <http://www.afl.com.au/staticfile/AFL%20Tenant/AFL/Files/Annual%20Report/2013%20AFL%20Annual%20Report.pdf>.

Barrett, D 2007, ‘Pert is Eddie’s Lifeline’, Herald Sun, 11 May, Retrieved 12 May 2014, <http://www.foxsports.com.au/afl/afl-premiership/pert-is-eddies-lifeline/story-e6frf36c-1111113514475>.

Birch, D 2013, Commercial Operations, AFL, Retrieved 03 May 2014 <http://www.afl.com.au/staticfile/AFL%20Tenant/AFL/Files/Annual%20Report/2013%20AFL%20Annual%20Report_04_CommercialOperations.pdf>

Business Care Studies, 2014, Criteria for judging success, Retrieved 11 May 2014, <http://businesscasestudies.co.uk/business-theory/strategy/criteria-for-judging-success.html#axzz31Y4NR85L>.

Collingwood Football Club, 2014, ‘History’, Collingwood Football Club Limited retrieved 10 May 2014, <http://www.collingwoodfc.com.au/club/history>.

Collingwood Football Club, 2011, Annual Financial Report 2011, Collingwood Football Club Limited, Retrieved 03 May 2014 <http://www.collingwoodfc.com.au/staticfile/AFL%20Tenant/Collingwood/Club%20Promos/2012%20-%20Club%20Promos/2011_CFC_annual_report.pdf>.


Anuya anuya madhav ketkar baylee knight geoff booth

FerrandA, ‘Image management in sport organisations: the creation of value’, P. 387-402, Retrieved 03 May 2014 <http://www.emeraldinsight.com/journals.htm?articleid=853601&show=abstract#sthash.3icUHhwy.dpuf>.

Kogoy, P 2012 ‘Andrew Demetriou's big-money bid to keep Israel Folau’, The Australian, 08 March 2012, retrieved 11 May 2014, <http://www.theaustralian.com.au/sport/afl/andrew-demetrious-big-money-bid-to-keep-israel-folau/story-fnca0u4y-1226292608386>.Lane, S 2010 ‘Members hit record numbers’ ‘The Age’, 21 April 2010, retrieved 11 May 2014, <http://www.theage.com.au/afl/afl-news/members-hit-record-numbers-20100420-srq3.html>.

McGuire, E 2012 ‘A letter to the members from Eddie McGuire’ Collingwood Football Club Limited, retrieved 13 May 2014, <http://www.collingwoodfc.com.au/news/2011-05-13/eddies-letter-to-members>.Neely at al., 2002, ‘The Performance Prism: Scorecard for Managing and Measuring Business Success’, P. 1-12, <http://210.55.20.100/news/Events/Tertiary%20Services%20Conference/Tertiary%20Conference/PDF's/2009/General%20Papers/NM%20Performance%2520Prism.pdf>.

Porteous, G 2012 ‘Friendly foes Israel Folau’, photograph, retrieved 11 May 2014, <http://www.theaustralian.com.au/sport/afl/andrew-demetrious-big-money-bid-to-keep-israel-folau/story-fnca0u4y-1226292608386>.


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