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By Geoff Kleinman [email protected] @GeoffK http://www.onpdx.com. It Can Be Done!. DVDTalk.com ~60 Writers. NeighborhoodNotes.com ~40 Writers. Your Job as Editor:. Establish and maintain Editorial Voice Assemble The Team Communicate Cheerlead

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By Geoff Kleinman [email protected]

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By geoff kleinman geoff kleinman

By

Geoff Kleinman

[email protected]

@GeoffK http://www.onpdx.com


By geoff kleinman geoff kleinman

It Can Be Done!

DVDTalk.com ~60 Writers

NeighborhoodNotes.com ~40 Writers


Your job as editor

Your Job as Editor:

Establish and maintain Editorial Voice

Assemble The Team

Communicate

Cheerlead

Give Good Feedback

Keep Team Focused

Resolve Conflicts


By geoff kleinman geoff kleinman

Secrets to Being A GREAT Editor

  • Be Benevolent

    • Work for the success of your staff

  • Kill Your Ego

    • Being Right isn't Being Successful

  • Never Cherry Pick

    • Give your top writers top opportunities

  • Create VALUE for your writers

    • Go out there and get review copies, interviews, etc on behalf of your team


Editorial voice

Editorial Voice

Many people can speak as one voice

Decided what that voice is

Break out by Topic/Category/Subject

Can be Genre, Locale or even tone

Bring on people to fill specific areas

Don't have too much overlap

Keep people focused on their topic


Create a writer s guidebook

Create A Writer's Guidebook

Define Editorial Tone

Set expectations

How many posts per week?

Give examples of what you want to see

Provide publishing & promotion how to

Encourage Communication

Define the rules of your site


By geoff kleinman geoff kleinman

Your Blog Team


By geoff kleinman geoff kleinman

Communication is Key!

  • One to One Communication – Email, IM, Telephone

  • One to Many Communication – Forum & Email

  • Important to keep in regular communication with your staff

  • Success includes getting your staff to communicate with eachother.


By geoff kleinman geoff kleinman

Tools For Communication


By geoff kleinman geoff kleinman

Give Your Writers Feedback

  • Writers NEED feedback

  • No News is Not Good News

  • Email them kudos when they do well & tips when they are stumbling

  • When a story gets a lot off traffic, don’t keep that to yourself TELL THEM


By geoff kleinman geoff kleinman

The Best Tool To Resolve Issues

  • Don’t air issues with writers online or in comments

  • Never criticize a writers work in public

  • Editor/Publishers can’t take off that hat and be ‘regular commenters”

  • Don’t have it out via email

  • Pick up the damn phone


By geoff kleinman geoff kleinman

Keys to Happy Contributors

  • Give contributors ownership of their work (pride of ownership)

  • Don’t be possessive of your writers or their work

  • Let writers make mistakes. Mistakes are where the learning comes in

  • Show Your Appreciation

  • Reward Hard work

  • Empower them to become leaders


By geoff kleinman geoff kleinman

Q & A

My Contact Info:

Geoff Kleinman

[email protected]

@GeoffK

http://www.onpdx.com


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