1 / 14

Understanding Consumer Behavior in Online Sports Shopping Center

Understanding Consumer Behavior in Online Sports Shopping Center. Ronald Yu 9421065 Professor: Dr. Trappey National Chiao Tung University. Research Topic. Understanding the consumer behavior is the major success key in online commerce. Main research target Main competitor .

anitra
Download Presentation

Understanding Consumer Behavior in Online Sports Shopping Center

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Understanding Consumer Behavior in Online Sports Shopping Center Ronald Yu 9421065 Professor: Dr. Trappey National Chiao Tung University Understanding Consumer Behavior in Online Sports Shopping Center

  2. Research Topic • Understanding the consumer behavior is the major success key in online commerce. • Main research target • Main competitor Understanding Consumer Behavior in Online Sports Shopping Center

  3. Research Purpose • Understanding the consumer attitude toward online sport shopping center. • Difference between MLB.com Shop and other competitors by using Fishbein Model • Suggestions for MLB.com Shop Understanding Consumer Behavior in Online Sports Shopping Center

  4. Research Method Understanding Consumer Behavior in Online Sports Shopping Center

  5. Company & Environment Analysis Understanding Consumer Behavior in Online Sports Shopping Center

  6. Research method • In this research, we use Fishbein Model to figure out the customer belief and the brand attitude • Sample Group: • Age: 20~40 • # : 30 (male: 25 ; female: 5) Understanding Consumer Behavior in Online Sports Shopping Center

  7. Research Result Understanding Consumer Behavior in Online Sports Shopping Center

  8. Research Result Understanding Consumer Behavior in Online Sports Shopping Center

  9. Research Result • MLB.com Shop • Good: product variety, delivering convenience, shopping convenience, customer service, and Information for shopping. • Weak: good brand image, low posted price, discounts. • Customer believes • discounts frequently • delivery quickly and easily Understanding Consumer Behavior in Online Sports Shopping Center

  10. SWOT on MLB.com Shop Understanding Consumer Behavior in Online Sports Shopping Center

  11. Suggestions for MLB.com Shop Understanding Consumer Behavior in Online Sports Shopping Center

  12. Short term suggestions for MLB.com Shop • Discounts For Members • discounts to existing members more often • discounts for new members • 20% discounts for new entry members • Create publicity • Stay in good CRM • Bund with MLB.com Understanding Consumer Behavior in Online Sports Shopping Center

  13. Long term suggestions for MLB.com Shop • Maintain its original customer and build up brand image internationally • Go Global • Improving the delivering policy • relationship with customers • Members’ outlet Understanding Consumer Behavior in Online Sports Shopping Center

  14. Future Research • Where is the second place MLB.com Shop should start its business? • E-commerce V.S. traditional commerce. Should MLB.com Shop open a store aboard? Understanding Consumer Behavior in Online Sports Shopping Center

More Related