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Feminist media studies + 13

Feminist media studies + 13. Liesbet van Zoonen Professor of Media and Popular Culture University of Amsterdam. Framework. Postfeminist images and styles Where do they come from? How can we typify them? How do they work? (Which) individuals (Which) cultures

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Feminist media studies + 13

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  1. Feminist media studies + 13 Liesbet van Zoonen Professor of Media and Popular Culture University of Amsterdam

  2. Framework • Postfeminist images and styles • Where do they come from? • How can we typify them? • How do they work? • (Which) individuals • (Which) cultures • How can we study postfeminism and media?

  3. Epistemology • Nature of disciplinary knowledge • Lack of female scholars • Sexist use of science • Male bias in theory and research themes • Women’s perspectives • Situated knowledge • Current situation • Text books • Journals • Mainstreaming

  4. Theory • Main themes • Stereotypes • Pornography • Ideology • Distortion and socialization • Problems: • Essentialism • Media power • Current situation • Gender as construction • Discursive power and negotiation

  5. Media ‘model’ • Encoding/decoding • Different moments of meaning • Different social contexts • Mechanical • Coproduction of meaning • Interaction between production, text, reception • Social and cultural contexts • Performance of gendered self

  6. Research fields • Media production • Role of women • Gendered professionalism • Media texts • Layers of meaning • Codes of femininity • Diversity • Media audiences • Use and interpretation • Co production • Performative • Interactions

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