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Media Studies

Media Studies. Anti-Consumerism Movements. What are some ways you think anti-consumerists have tried to resist the control and influence of marketing/consumerism?. Why?. Why would anyone want to do this?

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Media Studies

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  1. Media Studies Anti-Consumerism Movements

  2. What are some ways you think anti-consumerists have tried to resist the control and influence of marketing/consumerism?

  3. Why? Why would anyone want to do this? Anti-consumerism refers to the socio-political movement against the equating of personal happiness with consumption and the purchase of material possessions Anti-consumerists believe advertising plays a huge role in human life by informing values and assumptions of the cultural system, deeming what is acceptable and determining social standards. This is a problem.

  4. How? • Culture Jamming • “to disrupt or subvert mainstream cultural institutions, including corporate advertising” • Jammers want to disrupt the unconscious thought process that takes place when most consumers view a popular advertising and bring about a turnabout • Adbusters (parodying)

  5. Examples of Culture Jamming

  6. Examples of Culture Jamming

  7. Examples of Culture Jamming

  8. Buy Nothing Day One day where you go without buying anything. What type of statement is being made by doing this? Is it effective?

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