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Exporting To Canada - PowerPoint PPT Presentation

Exporting To Canada Program Pre-amble Canadian Facts and Figures British Columbia Facts and Figures Info About Orca Creative Our Business in Canada How We Achieved it. Some Barriers to Success Some Facts and Figures What do you really know about CANADA? 2 nd largest Land Mass

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Exporting To Canada

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Exporting To Canada


  • Pre-amble

  • Canadian Facts and Figures

  • British Columbia Facts and Figures

  • Info About Orca Creative

  • Our Business in Canada

  • How We Achieved it.

  • Some Barriers to Success


Facts and Figures

What do you really know about


  • 2nd largest Land Mass

  • 49th Parallel to North Pole

  • Atlantic to the Pacific Ocean

  • 3 territories

  • 10 Provinces

  • 2 Official Lanquages

  • Most Diverse Culturally in the World

  • Provinces and Territories

  • Alberta

  • Saskatchewan

  • British Columbia

  • Yukon Territory

  • Northwest Territories

  • Nunavut

Newfoundland and Labrador

Prince Edward Island

Nova Scotia

New Brunswick




British Columbia

  • Gateway to the Pacific

  • Washington States Closest Canadian Trading Partner

  • British Columbia is the westernmost of Canada's 10 provinces.

  • Washington State, Idaho and Montana border B.C. to the south, Alberta to the east, the Northwest and Yukon territories to the north, and Alaska to the northwest.

British Columbia

British Columbia

People of British Columbia

population 4.31 million people as of July 2006.

Home to people of many different origins, cultural traditions, languages, ethnicities, and religions.

B.C.'s aboriginal people are known as First Nations. There are 197 First Nations bands in the province, such as the Gitxsan, Haida, Nisga'a and Squamish.

The top 10 languages spoken are now (according to the 2001 Census): English, Chinese (including Cantonese and Mandarin), Punjabi, German, French, Tagalog, Spanish, Italian, Korean, and Dutch.

Each year, over 40,000 immigrants from around the world arrive in B.C

British Columbia

One Big Province

B.C.'s total land and freshwater area is 95 million hectares, larger than France and Germany combined. Only 30 countries are larger.

British Columbia only occupies about 10 per cent of Canada's land surface.

B.C. has more than 850 provincial parks attracting about 24 million visits every year.

Since 2001over 1.8 million protected hectares in the Central Coast and North Coast of B.C. preserve some of the world’s largest intact temperate rainforests.

This includes 200,000 hectares of habitat for the world-famous Spirit Bear, B.C. official mammal.

British Columbia

More Than Beautiful Scenery

Natural resources and related manufacturing industry B.C.’s top employers.

British Columbia’s fastest growing sectors are: 

Tourism, hospitality and entertainment;

Information technology,

Engineering and scientific services;

Advanced manufacturing; and

Financial, business and information services.

British Columbia

  • More Than Beautiful Scenery

  • B.C. is the third largest film production centre in North America after New York and Los Angeles

  • The six leading technology clusters in B.C. are:

  • Biotechnology/life sciences,

  • Energy technologies,

  • Information and communications technology,

  • New media,

  • Sustainability technologies

  • Wireless technologies

Established 1980

A Global Design Firm

A Global Design Firm

North American Offices

Affliate Offices

Vancouver, British Columbia

Woodinville WA, U.S.A.

China (3)

Europe (3)

Czechoslovakia (1)

Poland (1)


Include the followng




Project Management




Logistics Management

Document Management


Turn Key

Full Architectural Design and EngineeringInterior DesignSales CentersVisitor CentersMuseumsMall KiosksCustom Trade Show Exhibits PavilionsCustom Displays Point of Purchase ProgramsGraphic Design / ProductionEnvironmental SignageBrandingLogistics Management and Transportation

Clients Served

Partial List: U.S. and Canada

B.C. Olympic / Paralympic Winter Games SecretariatWeyerhaeuser Canada / U.S.Starbucks Canada / U.S.A.AT&T Cingular WirelessWashington Mutual BankTrans-linkBoeing Aircraft Canada / U.S. Seattle Art Museum Outdoor Sculpture ParkSpacelabs Healthcare Swiss Water CanadaFox Sports Network, Canada / U.S. Japan Radio Mfg

Clients Served

Partial List: Europe

Mercedes BenzSAP AGVies Mann WerkeMesse Frankfurt ServicesLoewe OptaDt. Messe AGMB-CapitalStaatskanzlei Rheinland PfalzMichelinBoeing Aircraft. Spacelabs Healthcare Swiss Water CanadaFox Sports Network

Clients Served

Partial List: Asia

BJinn Pin Electronic CorpMEK TechnologiesBiWin ManufacturingHai Po SystemsGovernment of Hong KongShanghai General Motors

Projects Delivered To

Many Exotic Places





Monte Carlo






Kent WA

January 1st 2005

Orca CreativeGroup Inc.Virtually Unknown In British Columbia

By March 2007


two million

In 2010 Related Projects

Bidding on


10 million


How Hard Was It?

Really ?Not that hard at all

But it did require work, lots of it

Established 1980




Strategic and Tactical Planning


Orca Deliverables

Who was doing similar things in B.C. and how were they selling it

What was the best means of becoming aware of opportunities

What did Orca need to do to be both qualified and acceptable to B.C. Organizations

Established 1980


Increase the awareness of local (WA) influencers as to Orca’s existence and credibility

Increase Orca visibility in our target market

Increase Orca awareness of pending opportunities in our target market.

Established 1980


We involved our clients

We opened offices in B.C.

We associated Orca with credible WA organizations and got involved.

We networked very seriously in B.C. and the U.S.

Established 1980

Strategic and Tactical Planning

We planned our marketing/ sales strategy in advance and stayed consistent

We intentionally did not oversell our capabilities.

We are selective in what business we go after and we are careful to deliver as promised

We looked for and found opportunities created by the games but not related directly to the games.

We forged alliances and developed in country partnerships.

Established 1980

We educated ourselves as to what sustainability and “legacy” really meant to those responsible for the 2010 winter games

What We Found

A Welcoming Audience

Helpful Agencies (U.S. and Canada)

Open and Fair approach to awarding contracts

Minimal barriers to market entry (the border not withstanding)

Solid opportunities which will continue beyond the 2010 games themselves

Barriers to Success

  • Lack of Commitment

  • Impatience with process

  • Lack of Planning and Follow up

  • Failure to understand the culture

  • Failure to understand the market

  • Waiting for the “Big Deal”

  • Inconsistent or Confusing messages

Established 1980

A Global Design Firm

Thanks You

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