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MTAC Briefing Intelligent Mail – Importance and Vision February 5, 2003 IMAQ Charles Bravo, Sr. V.P. Intelligent Mail and Address Quality (IMAQ) Gary Reblin, Manager IMAQ Planning and Standards USPS Objective Intelligent Mail and Address Quality

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mtac briefing
MTAC Briefing

Intelligent Mail – Importance and Vision

February 5, 2003

IMAQ

Charles Bravo, Sr. V.P. Intelligent Mail and Address Quality (IMAQ)

Gary Reblin, Manager IMAQ Planning and Standards

usps objective
USPS Objective

Intelligent Mail and Address Quality

Transformation Plan – “The Postal Service must find ways to use existing resources to generate new revenues to offset anticipated losses from electronic diversion. Our products and services must also be flexible enough to adapt to 21st century technological advances.”

  • Leverage existing infrastructure to provide information
  • Pursue value-added services and enhance current

product offerings

one code vision

#JNS0069TWK2874# EXP JUN 04

Example

Sample code location

“One Code Vision”

Intelligent Mail and Address Quality

Vision

Use one code on a mail piece to uniquely

identify and track that mail piece

align usps mailer and customer needs
Align USPS, Mailer and Customer Needs

Intelligent Mail and Address Quality

  • Existing Market Research has provided insight into mailer needs
    • Participants:
      • Marketing, Fulfillment, Financial decision-makers
    • Findings:
      • Value to tracking and tracing information
      • Existing infrastructure needs to be considered
      • Simple web-based solutions are needed to reach small and mid-sized businesses
      • Services should be flexible to adapt to unique needs
      • Price sensitivity towards intelligent mail
  • Use MTAC sub-committee research and findings
first steps
First Steps

Intelligent Mail and Address Quality

Develop cost-effective phased strategy

  • Identify Opportunities
    • Provide additional value to product and services
    • Minimize additional costs for everyone
    • Incorporate privacy and security features
    • Resolve service performance problems
  • Upgrade Infrastructure
  • Standardize Mail Piece Coding
slide6

Intelligent Mail and Address Quality

Action: Mail Piece Scanning

  • Data Acquisition
    • Standardized technology
    • Offer competitive product offerings
      • Near real time signature confirmation
action mail visibility leads to service
Entry ScansAction: Mail Visibility Leads to Service

Intelligent Mail and Address Quality

Tracking

Information

Service

Information

+

=

Form PS 3152-A

PLANET Code

7

action reduce postal processing costs
Action: Reduce Postal Processing Costs

Intelligent Mail and Address Quality

  • Leverage new advances in parcel sorting automation, Postal Automated Redirection System:
    • Provide routing information in the current codes
      • Click-n-Ship
      • Returns
    • Provide database link with ACS information
      • Participant identification
action shared infrastructure
Action: Shared Infrastructure

Intelligent Mail and Address Quality

Create Infrastructure to offer near real-time flow of plant data

  • Drive down future program and future investment costs

Integrated Data Server

OUT TO DISTRICT SERVER

P&DC

ETC

FSM881

MPI LAN

RCR

DBCS

AFSM100

UFSM1000

MLOCR

AFCS

CSBCS

SPC

STATION/ASSOCIATE OFFICE

slide10

Intelligent Mail and Address Quality

Summary

  • Migrate to a “One Code” vision by consolidating existing identifiers where possible.
  • Work to upgrade infrastructure to provide near real time information
  • Keep sight of the customers’ business needs to further our understanding of the feasibility of various strategies and alternatives.
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