Management p 264
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Management (P.264). 1-2 組 組員: 0113119 許力儒 0113135 唐嘉陽. Identify and articulate business problems. 1. Identify business problems: NOKIA 智慧型手機銷量不佳,穩坐全球銷量第一的 NOKIA 在 2011 年被 Apple 與 Samsung 雙雙超越. Identify and articulate business problems.

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Management (P.264)

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Management p 264

Management (P.264)

1-2組 組員:0113119 許力儒

0113135 唐嘉陽


Identify and articulate business problems

Identify and articulate business problems

1.Identify business problems:

NOKIA智慧型手機銷量不佳,穩坐全球銷量第一的NOKIA

在2011年被Apple與Samsung雙雙超越


Identify and articulate business problems1

Identify and articulate business problems

2.Articulate business problems:

(1) 策略錯誤

NOKIA使用塞班(Symbian)系統

 導致銷量不佳

(2) 投入較少精力開發智慧型手機

 導致改革速度緩慢

(1)員工更迭緩慢

 資深員工不易被裁員,思想偏保守

技術層面

內部層面


Gather and analyze information applicable

Gather and analyze information applicable

Gather information applicable

Analyze information applicable

  • 1. 自1996年起,連續14

    年市佔率第一

  • 2.2008年花費2億6千4百

    萬歐元收購塞班公司

  • 1.目光短淺,對市場敏感

    度較低

  • 2.錯估塞班系統的未來發

    展性,投資錯誤


Identify and apply an appropriate tool for solving problems

Identify and apply an appropriate tool for solving problems

  • 1. 應著重於銷售量的調查,而非滿足於市佔率的假象

  • 2. 尋求更新、流暢度更佳的系統合作(e.g.Android,

    Windows)

  • 3. 更換不適任員工

  • 4. 公司的研發策略轉趨積極

    e.g. 加速研發新系統手機,挽救消逝中市場

  • 5. 發展與眾不同的行銷策略,吸引不同的購買族群

    e.g. 低價格智慧型手機


Management p 264

參考資料

  • http://cdnet.stpi.narl.org.tw/techroom/market/eetelecomm_mobile/2008/eetelecomm_mobile_08_024.htm

  • http://zh.wikipedia.org/wiki/%E8%AF%BA%E5%9F%BA%E4%BA%9A#cite_note-17

  • http://zh.wikipedia.org/wiki/Symbian

  • http://www.shs.edu.tw/works/essay/2010/03/2010031709311834.pdf

  • http://www.hkcd.com.hk/content/2011-06/23/content_2762704.htm

  • http://finance.takungpao.com.hk/tech/q/2013/0903/1880022_2.html

  • http://www.ettoday.net/news/20130904/265686.htm


Management p 264

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