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Sports & Entertainment Marketing. 1.01 Describe the value of DECA. What is DECA?. A student organization that: Encourages civic responsibility. Maintains a series of competitive events. Offers awards and recognition. Offers scholarships. Encourages the understanding of free enterprise.

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sports entertainment marketing

Sports & Entertainment Marketing

1.01 Describe the value of DECA.

what is deca
What is DECA?

A student organization that:

  • Encourages civic responsibility.
  • Maintains a series of competitive events.
  • Offers awards and recognition.
  • Offers scholarships.
  • Encourages the understanding of free enterprise.
what is deca1
What is DECA?

An association of marketing students

who can join deca
Who can join DECA?
  • Any student taking a marketing-related course such as sports and entertainment marketing.
  • DECA is co-curricular; DECA is incorporated into the classroom.
basic facts
Basic Facts
  • Colors: Blue and gold
    • Blue represents sincerity
    • Gold represents success
  • Emblem: Diamond
    • Four points on the DECA diamond:

1. Social Intelligence

2. Leadership Development

3. Civic Consciousness

4. Vocational Understanding

basic facts continued
Basic Facts continued . . .
  • Headquarters:
    • International: Reston, VA
    • NC: Raleigh
  • Tagline: Developing leaders in marketing, management and entrepreneurship.
levels of deca
Levels of DECA
  • Local (HS)
  • District
  • State (NC)
  • Region (Southern)
  • International
deca conferences
DECA Conferences
  • Sports and Entertainment Marketing Conference held in Orlando, Florida.
  • Marketing Competitive Events Conference (MCEC) – District competition.
deca conferences continued
DECA Conferences continued . . .
  • North Carolina Career Development Conference (NC CDC) – State competition held in Greensboro.
  • International Career Development Conference (ICDC).
themes
Themes
  • North Carolina Theme:

NC DECA . . . (Insert current theme.)

  • International Theme:

DECA . . . (Insert current theme.)

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