Connected Home Entertainment
Download
1 / 52

Connected Home Entertainment - Myths - PowerPoint PPT Presentation


  • 477 Views
  • Uploaded on

Connected Home Entertainment . Myths, Hype and Reality. Bill Rose President WJR Consulting Inc. Connected Entertainment – Two Perspectives . Consumers & The CE Industry. Radio TV Transistor Radio Walkman. VCR Cable Ready TV CD DVD. A Brief History of Successful CE Products .

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Connected Home Entertainment - Myths' - Audrey


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

Connected Home Entertainment

Myths, Hype and Reality

Bill Rose

President

WJR Consulting Inc.



A brief history of successful ce products

Radio

TV

Transistor Radio

Walkman

VCR

Cable Ready TV

CD

DVD

A Brief History of Successful CE Products


What is a home entertainment network
What Is A Home Entertainment Network?

  • It is NOT a PRODUCT

  • It is NOT an APPLICATION

  • It IS a FEATURE


Connected entertainment is not home networking

Customer

Retail Buyer

Aisle

Salespeople

Merchandizing

Product Life

Cost of Returns

Consumer Expectations

Connected Entertainment Is Not Home Networking

More Differences Than Similarities


Consumer expectations
Consumer Expectations

  • Wired or Wireless

    • Simple, Reliable connections

    • Instant Gratification: 15 minute rule

    • Full resolution: SD today, HD tomorrow

    • Coverage: Everywhere – No Excuses

    • Premium content

    • Security

      In short: Connectivity plus everything their CE products give them today


Ce industry needs
CE Industry Needs

  • In room connectivity

  • Multi-room connectivity

  • Agreed upon Standards

  • Mass Market Sales Channel

  • Compelling applications


In room connectivity
In-Room Connectivity

3 Main Benefits

  • Reduce wire and connector proliferation, expense, confusion

  • Enable features not otherwise available or understandable

  • Share device resources


The contenders ethernet vs 1394
The Contenders:Ethernet vs. 1394

Prediction

1394 wins the A/V connector if it achieves Mass-Market penetration for entertainment before Ethernet delivers reliable and simple to use connectivity and a solution for Ethernet CP / DRM is accepted


1394

Media Server

Wireless

Adapter

Internet Connection

STB

DVD

100 Base-T

1394

CE Industry Needs

  • In room connectivity

  • Multi-room connectivity

  • Agreed upon Standards

  • Mass Market Sales Channel

  • Compelling applications


Multi room connectivity requires no new wires
Multi-room Connectivity Requires No-New-Wires

  • Channel, Channel, Channel

    • “No Assembly Required”

    • A/V aisle won’t sell CAT5 or solutions from other departments

    • Connectivity is a feature

    • Education is expensive

      And so is wiring


No new wires which ones
No-New-Wires: Which Ones?

  • Wireless – WiFi set the table but can’t serve the main course

  • Coax – The Entertainment Connector

  • PLC – maybe HomePlugTM v2.0

  • Phone - DOA


CE Industry Needs

  • In room connectivity

  • Multi-room connectivity

  • Agreed upon Standards

  • Mass Market Sales Channel

  • Compelling applications


Standards the consumer view
Standards: The Consumer View

  • PHY/MAC – The connector is the Standard

  • Discovery and Addressing – Easy install

  • Media Formats – Ease of use

  • Command & Control – Remote Control

  • QoS – Reliability

  • Copy Protection/DRM – Content availability, ease of use, …

  • Network Management – Customer support (Huh?)


The consumer electronics association

The Consumer Electronics Association

Helping to Plugthe Holes


Cea connected entertainment initiatives
CEA Connected Entertainment Initiatives

  • R7.5 WG8, WG1

    • WG8: CEA 2007 – QoS over IP/Ethernet

    • WG1: CEA 2005 – Network Adapter to connect 1394 (61883 streams) to Ethernet

    • WG3: CEA 931B – Man-Machine Interface

    • WG4: IP browser based interface

  • R7.6

    • CEA 2008 – Digital Entertainment Network: IP over Ethernet

      (Separating 2008 into Architecture plus interfaces)

    • Possible New Interfaces: 1394, wireless


Cea wireless and upnp
CEA, Wireless and UPnP

  • R7.7 WG1

    • Wireless Networking: Mapping Apps to Wireless HN solutions

    • New Work: Standardized Specs

  • UPnP v1.0 Referenced in CEA Standards

    • CEA 2008 (DENi – Entertainment over home IP networks)

    • R7.4 / CEA 851 (IP over 1394 backbone)

    • Draft CEA 2005 – A/V Adapter


Other initiatives with cea member support
Other Initiatives With CEA Member Support

  • Content Protection/DRM – PERM, SmartRightTM, DTCP, others

  • IP over 1394 Isochronous channel

  • Isochronous Ethernet

  • Digital Home Working Group

  • UPnP


CE Industry Needs

  • In room connectivity

  • Multi-room connectivity

  • Agreed upon Standards

  • Mass Market Sales Channel

  • Compelling applications


Applications drive sales
Applications Drive Sales

  • Media Server drives HN drives DTV drives Server

  • A/V Service Providers

    • DSS – Levels the playing field

    • MSO – Moving to retail

    • Both provide messaging

  • WEB Services

    • Adds BB to the mix, drives convergence

    • Requires integrated networks for many services



Nearly invisible web services
Nearly invisible Web Services

  • Consumer sees or uses directly

  • Browser based interfaces, information augmentation

  • Purchasing goods & content

  • Gaming

  • Etc.


Completely Invisible Web Services


Drivers for web services inside the home
Drivers for Web Services: Inside the home

  • Entertainment

  • Convenience

  • $ Savings


Drivers for web services beyond the home

Drivers for Web Services: Beyond the home

$$, $$, $$


2 basic approaches
2 Basic Approaches

  • Existing Services

    Transferred Revenue

    Ex: Telephony

  • New services

    New revenue generation

    Ex: Google


MYTH

Bandwidth can fix everything

Corollary: “Give me a big enough lever and I will move the world”


Fact both are true in theory not implementation
FACT: Both are true in theory, not implementation

  • Wireless will always be bandwidth challenged

  • Bandwidth is like processing speed and memory – more is never enough

  • QoS, Guarantees are a must!!


MYTH

There will be a single unified home network


Fact ignores buying habits and market forces
FACT: Ignores buying habits and market forces

  • People buy products one or two at a time for a single purpose

  • No-new-wires will drive whole-home solutions

  • A/V and PC devices have different connectivity needs

  • Commoditization of PC networks will keep them separate for the next few years

  • To become unified

    • QoS and CP / DRM issues must be solved

    • Costs for entertainment connectivity must reach parity with PC networks


The wifi highway versus high speed rail

The WiFi Highway Versus High Speed Rail

How to move lots of freight, fast, “When it absolutely, positively has to get there on time”




Wifi throughput analysis

Technology

Raw

Throughput

Ideal TCP payload

throughput

11b

11 Mbps

5.6 Mbps

11a

54 Mbps

27.3 Mbps

11g, no protection

54 Mbps

29.0 Mbps

11g, CTS-to-self protection

54 Mbps

13.4 Mbps

11g, RTS/CTS protection

54 Mbps

8.9 Mbps

WiFi - Throughput Analysis



Time division multiple access tdma
Time Division Multiple Access (TDMA)

  • Support for Isochronous streams, asynchronous IP/data

  • Improved bandwidth guarantees

  • Determinant latency, jitter

  • Enables improved RF performance (distance/throughput)

Advantages


Tdma wireless networks
TDMA Wireless Networks

  • Hiperlan2

  • 802.15.3

  • 802.15.3a (UWB)

  • Magis Networks’ AIR5TM


Example magis networks air5
Example:Magis Networks’ AIR5

  • Designed for Entertainment networks

  • TDMA MAC – Guaranteed QoS

  • 10 msec guaranteed delay/jitter

  • PER: 10-10 after FEC

  • Security – 3DES, public and private key exchange

  • Whole-home HDTV throughput

    • >30 Mbps / 3000 sq ft home


Magis air5 tm
Magis AIR5TM

  • Simultaneous TCP/IP, video, audio

  • 802.11a phy - Coexists with 802.11

  • Power and Frequency agile

  • Adjacent Channel Utilization

  • Strong CE support

  • AIR5 SIG created to standardize


Conclusions

Conclusions

Guaranteed payload delivered to the application layer, at the point-of-useis the only measurement that counts. Everything else is hype!


Conclusions1

Conclusions

2. Think “Top Down”:Consumer → Channel → Product → Feature → Technology


Bill rose president wjr consulting inc 860 313 8098 office 860 704 8098 mobile wjr74@aol com

Bill Rose

President, WJR Consulting Inc.

(860) 313-8098 (Office)

(860) 704-8098 (Mobile)

[email protected]



Presentation Title

Speaker Name

Speaker Title

Company Name


Powerpoint template subtitle color
PowerPoint TemplateSubtitle Color

  • Slide guidelines

    • Sub-bullet, limit to one layer of sub-bullets

    • Sub-bullet

    • Sub-bullet

  • Font size and color should already be formatted for you in Slide Master

  • Use shaded figures, when possible, using these key colors


Powerpoint template for complicated diagrams
PowerPoint template for complicated diagrams

  • This slide background has no UPnP Forum logo artwork in lower left so the entire space is available for your image

    • Sub-bullet, limit to one layer of sub-bullets

    • Sub-bullet

    • Sub-bullet

  • Font size and color should already be formatted for you in Slide Master

  • Use shaded figures, when possible, using these key colors



Announcing

Announcing

Announcement Title


Demo

Demo Title


Video

Video

Video Title


Customer

Customer

Customer Reference Title



ad