Connected Home Entertainment
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Connected Home Entertainment PowerPoint PPT Presentation

Connected Home Entertainment . Myths, Hype and Reality. Bill Rose President WJR Consulting Inc. Connected Entertainment – Two Perspectives . Consumers & The CE Industry. Radio TV Transistor Radio Walkman. VCR Cable Ready TV CD DVD. A Brief History of Successful CE Products .

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Connected Home Entertainment

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Connected home entertainment myths

Connected Home Entertainment

Myths, Hype and Reality

Bill Rose

President

WJR Consulting Inc.


Connected entertainment two perspectives

Connected Entertainment – Two Perspectives

Consumers & The CE Industry


A brief history of successful ce products

Radio

TV

Transistor Radio

Walkman

VCR

Cable Ready TV

CD

DVD

A Brief History of Successful CE Products


What is a home entertainment network

What Is A Home Entertainment Network?

  • It is NOT a PRODUCT

  • It is NOT an APPLICATION

  • It IS a FEATURE


Connected entertainment is not home networking

Customer

Retail Buyer

Aisle

Salespeople

Merchandizing

Product Life

Cost of Returns

Consumer Expectations

Connected Entertainment Is Not Home Networking

More Differences Than Similarities


Consumer expectations

Consumer Expectations

  • Wired or Wireless

    • Simple, Reliable connections

    • Instant Gratification: 15 minute rule

    • Full resolution: SD today, HD tomorrow

    • Coverage: Everywhere – No Excuses

    • Premium content

    • Security

      In short: Connectivity plus everything their CE products give them today


Ce industry needs

CE Industry Needs

  • In room connectivity

  • Multi-room connectivity

  • Agreed upon Standards

  • Mass Market Sales Channel

  • Compelling applications


In room connectivity

In-Room Connectivity

3 Main Benefits

  • Reduce wire and connector proliferation, expense, confusion

  • Enable features not otherwise available or understandable

  • Share device resources


The contenders ethernet vs 1394

The Contenders:Ethernet vs. 1394

Prediction

1394 wins the A/V connector if it achieves Mass-Market penetration for entertainment before Ethernet delivers reliable and simple to use connectivity and a solution for Ethernet CP / DRM is accepted


Connected home entertainment myths

1394

Media Server

Wireless

Adapter

Internet Connection

STB

DVD

100 Base-T

1394

CE Industry Needs

  • In room connectivity

  • Multi-room connectivity

  • Agreed upon Standards

  • Mass Market Sales Channel

  • Compelling applications


Multi room connectivity requires no new wires

Multi-room Connectivity Requires No-New-Wires

  • Channel, Channel, Channel

    • “No Assembly Required”

    • A/V aisle won’t sell CAT5 or solutions from other departments

    • Connectivity is a feature

    • Education is expensive

      And so is wiring


No new wires which ones

No-New-Wires: Which Ones?

  • Wireless – WiFi set the table but can’t serve the main course

  • Coax – The Entertainment Connector

  • PLC – maybe HomePlugTM v2.0

  • Phone - DOA


Connected home entertainment myths

CE Industry Needs

  • In room connectivity

  • Multi-room connectivity

  • Agreed upon Standards

  • Mass Market Sales Channel

  • Compelling applications


Standards the consumer view

Standards: The Consumer View

  • PHY/MAC – The connector is the Standard

  • Discovery and Addressing – Easy install

  • Media Formats – Ease of use

  • Command & Control – Remote Control

  • QoS – Reliability

  • Copy Protection/DRM – Content availability, ease of use, …

  • Network Management – Customer support (Huh?)


The consumer electronics association

The Consumer Electronics Association

Helping to Plugthe Holes


Cea connected entertainment initiatives

CEA Connected Entertainment Initiatives

  • R7.5 WG8, WG1

    • WG8: CEA 2007 – QoS over IP/Ethernet

    • WG1: CEA 2005 – Network Adapter to connect 1394 (61883 streams) to Ethernet

    • WG3: CEA 931B – Man-Machine Interface

    • WG4: IP browser based interface

  • R7.6

    • CEA 2008 – Digital Entertainment Network: IP over Ethernet

      (Separating 2008 into Architecture plus interfaces)

    • Possible New Interfaces: 1394, wireless


Cea wireless and upnp

CEA, Wireless and UPnP

  • R7.7 WG1

    • Wireless Networking: Mapping Apps to Wireless HN solutions

    • New Work: Standardized Specs

  • UPnP v1.0 Referenced in CEA Standards

    • CEA 2008 (DENi – Entertainment over home IP networks)

    • R7.4 / CEA 851 (IP over 1394 backbone)

    • Draft CEA 2005 – A/V Adapter


Other initiatives with cea member support

Other Initiatives With CEA Member Support

  • Content Protection/DRM – PERM, SmartRightTM, DTCP, others

  • IP over 1394 Isochronous channel

  • Isochronous Ethernet

  • Digital Home Working Group

  • UPnP


Connected home entertainment myths

CE Industry Needs

  • In room connectivity

  • Multi-room connectivity

  • Agreed upon Standards

  • Mass Market Sales Channel

  • Compelling applications


Applications drive sales

Applications Drive Sales

  • Media Server drives HN drives DTV drives Server

  • A/V Service Providers

    • DSS – Levels the playing field

    • MSO – Moving to retail

    • Both provide messaging

  • WEB Services

    • Adds BB to the mix, drives convergence

    • Requires integrated networks for many services


Web services and consumer s electronics

Web Services and Consumer’s Electronics


Nearly invisible web services

Nearly invisible Web Services

  • Consumer sees or uses directly

  • Browser based interfaces, information augmentation

  • Purchasing goods & content

  • Gaming

  • Etc.


Connected home entertainment myths

  • Automatic Purchasing and Billing

  • Service Bundling – 1 phone / 3 connections

  • Network & configuration management, firmware updates, security, etc.

Completely Invisible Web Services


Drivers for web services inside the home

Drivers for Web Services: Inside the home

  • Entertainment

  • Convenience

  • $ Savings


Drivers for web services beyond the home

Drivers for Web Services: Beyond the home

$$, $$, $$


2 basic approaches

2 Basic Approaches

  • Existing Services

    Transferred Revenue

    Ex: Telephony

  • New services

    New revenue generation

    Ex: Google


Connected home entertainment myths

MYTH

Bandwidth can fix everything

Corollary: “Give me a big enough lever and I will move the world”


Fact both are true in theory not implementation

FACT: Both are true in theory, not implementation

  • Wireless will always be bandwidth challenged

  • Bandwidth is like processing speed and memory – more is never enough

  • QoS, Guarantees are a must!!


Connected home entertainment myths

MYTH

There will be a single unified home network


Fact ignores buying habits and market forces

FACT: Ignores buying habits and market forces

  • People buy products one or two at a time for a single purpose

  • No-new-wires will drive whole-home solutions

  • A/V and PC devices have different connectivity needs

  • Commoditization of PC networks will keep them separate for the next few years

  • To become unified

    • QoS and CP / DRM issues must be solved

    • Costs for entertainment connectivity must reach parity with PC networks


The wifi highway versus high speed rail

The WiFi Highway Versus High Speed Rail

How to move lots of freight, fast, “When it absolutely, positively has to get there on time”


The wireless highway csma ca

The Wireless Highway – CSMA/CA


802 11 throughput analysis

802.11 Throughput Analysis


Wifi throughput analysis

Technology

Raw

Throughput

Ideal TCP payload

throughput

11b

11 Mbps

5.6 Mbps

11a

54 Mbps

27.3 Mbps

11g, no protection

54 Mbps

29.0 Mbps

11g, CTS-to-self protection

54 Mbps

13.4 Mbps

11g, RTS/CTS protection

54 Mbps

8.9 Mbps

WiFi - Throughput Analysis


The tdma railroad

The TDMA RAILROAD


Time division multiple access tdma

Time Division Multiple Access (TDMA)

  • Support for Isochronous streams, asynchronous IP/data

  • Improved bandwidth guarantees

  • Determinant latency, jitter

  • Enables improved RF performance (distance/throughput)

Advantages


Tdma wireless networks

TDMA Wireless Networks

  • Hiperlan2

  • 802.15.3

  • 802.15.3a (UWB)

  • Magis Networks’ AIR5TM


Example magis networks air5

Example:Magis Networks’ AIR5

  • Designed for Entertainment networks

  • TDMA MAC – Guaranteed QoS

  • 10 msec guaranteed delay/jitter

  • PER: 10-10 after FEC

  • Security – 3DES, public and private key exchange

  • Whole-home HDTV throughput

    • >30 Mbps / 3000 sq ft home


Magis air5 tm

Magis AIR5TM

  • Simultaneous TCP/IP, video, audio

  • 802.11a phy - Coexists with 802.11

  • Power and Frequency agile

  • Adjacent Channel Utilization

  • Strong CE support

  • AIR5 SIG created to standardize


Conclusions

Conclusions

Guaranteed payload delivered to the application layer, at the point-of-useis the only measurement that counts. Everything else is hype!


Conclusions1

Conclusions

2.Think “Top Down”:Consumer → Channel → Product → Feature → Technology


Bill rose president wjr consulting inc 860 313 8098 office 860 704 8098 mobile wjr74@aol com

Bill Rose

President, WJR Consulting Inc.

(860) 313-8098 (Office)

(860) 704-8098 (Mobile)

[email protected]


Connected home entertainment myths

For the interconnected lifestyle


Connected home entertainment myths

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