Ameet Parekh Review

1. 4INVESTMENTSINBUSINESS THAT WILL LEADTOEXPONENTIALRETURNS Mostoftenbusiness owners areconfused where should theychannelizetheir moneywithin theirbusinesstomaximizereturns. Andtoday,AmeetParekh’sreviewswillhelpmakeyouunderstandtheexact areas where youas abusinessownerneedtolookat investing yourtime,effort andmoneysothat youarebuildingabusinessthatgenerates massive wealth,and eventuallyfunctions without you. Area#1:Investingintherightpeople: Mostoften business owners forgetthatbusiness is notasologame.It’s when people come togetherforashared visionand amission.Thisiswhen you actually start functioning likeabusiness. Soinvesting in gettingthe rightpeopletohandle differenttasks andactivities is onethat willalways payyouwell. I’ve seenmanysolopreneursnot takingadecisiontohire people because they want tosave costandI’ve alsoseen manybusiness ownerswhohaveteambut they’ve been lookingforcheaptalent. Youhavetounderstand1thing veryclearly.Thereis aformulathat Ialways believed inwhichisverysimple.You buildpeople,peoplewillbuildyourbusiness. Soyouneedtounderstandthatasabusinessowneritis essentialtoinvestin hiringgoodpeoplewhohave therightcapabilitytoperform certain tasks and

2. activities inyourbusiness,sothatyoucaneventuallyfocus ongrowthand expansion. Ialways tellbusinessowners,ifyou feelhiring isanexpense,nothiring is more expensive. Area#2:Proactivelymarketing: The harsh reality of majority small and medium sized businesses is, most of them rely on their business to run and grow through word of mouth. None of them haveaproactivestrategyformarketing,promoting,oradvertisingtheirproducts orservicesinordertocreate apipeline toconsistentlyacquirenewcustomers. Goneare thedays whensimplyhavingagood product oraservicewould get you business.Intoday’sworld,having an excellentproduct oraservice is fundamental for you to even exist in the business. SO the next area of investment that a business ownermustandmust andmust focusonis newmarketingstrategies to consistentlyacquire newcustomers. Area#3:Leveragingtechnology: One of the biggest accelerators that has shaped in the 21st century for businesses hasbeentechnology. Unfortunately, many small and medium businesses are still completely alien to using told and technologies and create ease of executing processes and driving betterresults. One thing that I wanted to understand here is, investing in tools and technologies does notmeanyouwillnotneed people,orteam.Itessentially means that you

3. havetechnologyortoolswhichbecome enablersin making acertainprocesseasy foryourpeople andinhelping youdrive betteroutcomeinless time. Soasabusinessowner,youmustfocus onlookingattechnologiestohandle clients likeCRM systems,lookingattechnologiesortools tomanagebusiness solutionslike ERPsolutions.Andwhen youareoperating ata veryhigh scale,you canalsohavetoolsand technologies tomanage yourmarketingandsales pipeline,likeHubspotorsales force. Integratingtechnologyhelpsyou acquirefasterresults inless time,andalso technologyhelpsyou reduceerrors which mighthappenwhenevereverythingis happeningmanually. SOyou mustinvestintoolsandtechnologiesin ordertohavebetterprocesses andbetteroutcomes. Area#4:Investingintraining: This is one areawhere majorityof entrepreneursareculpritofnotbeing proactive.Manyof themdon’tevenagreethatthis is anecessity. Learningis oneareawhichIbelieve noentrepreneurmusteverstop. Becauseyouhavetounderstandeverynextlevel ofgrowththatyouwantto achieveinyourbusiness willrequire awholenewlevel ofcapabilities,which means,youcan’tmake 100crores ayearbydoing whatyou were doingtomake 10crores.In ordertojump froma10crore companytoa100crore companywill requirewhole newlevel of capabilities inyouandyourteam inordertoachieve thoseresults.

4. AmeetParekhwantyoutounderstand thisthatbuilding capabilitiesbuilds your business. Manypeoplefeelbuilding andgrowing abusinessis agame ofmoney.Butletme askyouaquestion.Ifyoumeetanentrepreneurwhois struggling in their business,doesnotknowhowtobuild team,doesnotknowhowtobuild systems, doesnotknowhowtobuildstrategies,andyougivehimmoremoney,because he orshefeelsthatbygettingmoremoneytheywillbeabletogrow.Doyou thinksuchanentrepreneurwouldbe abletogrowabusiness,orwilltheydeplete themoneybecauseheorshe does not have therightcapabilities torunadand scaleabusiness. Soplease markAmeetParekh’sreviews.Business isagame ofcapabilities.Andas abusiness owner,you mustconsistentlyinvestin learning sothat youcangrow andscaleyourbusiness consistently.