Dissemination communication public relations and propaganda
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Dissemination: Communication, Public Relations, and Propaganda. Linda Mason [email protected] DISSEMINATION. requirement influences shows accountability. DISSEMINATION. The process of COMMUNICATING information about your research to the PUBLIC NOT propaganda.

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Dissemination communication public relations and propaganda

Dissemination:Communication, Public Relations, andPropaganda

Linda Mason

[email protected]


Dissemination

DISSEMINATION

  • requirement

  • influences

  • shows accountability


Dissemination1

DISSEMINATION

  • The process of COMMUNICATING information about your research to the PUBLIC

  • NOT propaganda


All through the grant project

ALL THROUGH THE GRANT PROJECT

  • Include dissemination strategies and activities from the very beginning

  • Link the dissemination activities to:

    • the statement of need,

    • the program delivery,

    • evaluation, and

    • budget


Narrative

NARRATIVE

  • Include dissemination narrative in:

    • your program narrative,

    • evaluation plan, and

    • budget - 5-10% of the total budget amount


In no way should dissemination be an afterthought

In no way should dissemination be an afterthought!

  • Disseminate information about

    • activities

    • results

    • findings

    • successes

    • failures

    • human interest


Follow the guidance provided by your granting agency

FOLLOW THE GUIDANCE PROVIDED BY YOUR GRANTING AGENCY

  • Use creativity

  • Use tools available

  • Tailor to fit your project


Target several audiences

TARGET SEVERAL AUDIENCES

  • Very local - your own department

  • Local - your own college or university

  • State

  • Regional

  • National

  • International

  • Specific audiences identified by the funding agency


Reports

REPORTS

  • Document dissemination in quarterly, annual, and final reports

  • Include both successes and failures

  • Use reports and dissemination as a way to pave the future for more funding!

  • Find out and let others know


How much

HOW MUCH $?

  • Rule of thumb - about 5-10% resources and effort

    • Dissemination,

    • Public relations

    • Communicating about your grant efforts and results


Dissemination communication public relations and propaganda

HOW?

  • Presentations at technical meetings

  • Articles, briefs, other writings in journals, magazines, newsletters

  • Press releases (you prepare and let reporters edit – include photos)

  • Add information to a searchable data base

  • Produce ‘How To’ guides

  • Produce leaflets and brochures


Dissemination communication public relations and propaganda

HOW?

  • Special targeted meetings on campus and off campus (host live meetings or use OneNet for videoconferences)

    • department - college

    • university - high school students

    • county - high school teachers

    • State- Region

    • nation - international groups

    • professional orgs - civic organizations

  • Develop seminars and workshops of peers

  • Speakers to provide talks to various community and professional organizations


  • Dissemination communication public relations and propaganda

    HOW?

    • Build dissemination events into your schedule

    • Identify uses for your grant activities to be used in other settings

    • Communicate your willingness to share:

      • schools- organizations

      • adult clubs- civic organizations

      • scouts - university classes

      • youth groups- academic clubs

      • senior citizen programs

      • university recruiters

      • university career advisors

      • Continuing education workshops


    Dissemination communication public relations and propaganda

    HOW?

    • Community discussion groups

    • Festivals

    • Cultural events

    • Conferences

    • Face-to-face meetings

    • Business leader groups

    • Churches


    Dissemination communication public relations and propaganda

    HOW?

    • Develop DVDs, CD-ROMs, video tapes

    • Project website

    • Add links to other websites, department, university, professional organization


    How can one net help

    HOW CAN ONE NET HELP?

    • Videoconference local meetings

    • Videoconference statewide meetings

      • All Oklahoma colleges and universities

      • All Oklahoma technical schools

      • 85% High schools/middle schools

      • Libraries

      • Government offices and agencies

      • Hospitals

      • Businesses


    How can one net help1

    HOW CAN ONE NET HELP?

    • Videoconference national meetings

    • Internet 2

    • National Lambda Rail

    • Project websites

    • Discuss with colleagues in other states and/or other countries

    • Send results and data to colleagues in other states & other countries


    How can one net help2

    HOW CAN ONE NET HELP?

    • Share courses with other institutions

    • Share courses with high schools

    • Share courses with other countries

    • Virtual field trips for students and researchers

      • Research sites

      • Work sites

      • Application sites

      • Other states

      • Other countries

      • Museums or special collections


    Onenet

    OneNet

    • OneNet is the nation’s largest private/public partnership telecommunication system.

    • Universities and colleges in Oklahoma have access to the highest rated telecommunication in the United States.

    • OneNet costs are invisible to the grant agency and the project director.


    Dissemination communication public relations and propaganda

    WHY?

    • Lead to future funding

    • Share with colleagues

    • Share with the world

    • New project ideas

    • Recruit into the field

    • Represent the field to the public

    • Responsible citizenship

    • Eliminate “reinvention of the wheel”

    • Increase status - you, university, funder


    Remember

    REMEMBER:

    • Practice ethical behavior

    • Guard your intellectual property rights

    • Do not violate other’s property rights

    • Follow the public relations processes and procedures of your organization

      • If there is not a policy, help develop one


    Dissemination2

    DISSEMINATION

    • Have fun

    • Enjoy

    • Share

    • Communicate

    • Bask in your successes

    • Celebrate successes with others

    • Educate your communities

      Remember, a success includes

      identifying a failure and providing

      insights for its remediation.


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