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  2. Authors Piton, T., Blanchard, J., Briand, H., & Guillet, F. (2009). Domain driven data mining to improve promotional campaign ROI and select marketing channels. In Proceedings of the18th ACM Conference on Information and Knowledge Management (pp. 1057-1066). doi:10.1145/1645953 .1646088 • Authors’ last names followed by initials. • Use an ampersand between the last two authors. • Include a comma before the ampersand.

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  6. Publisher information Publisher information • For documents easily obtained through the primary publishing channel where there is not DOI number, it is not necessary to provide the name of the ACM Digital Library. • You do need to provide the publisher because it is the primary publishing channel. • ACM does not provide a location for the publisher, but that information can be located in Books in Print.

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  8. APA (6th ed.) • APA manual, pp. • See pp.

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