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“Strengthening Homes and Safeguarding Families through Partnerships”

“Strengthening Homes and Safeguarding Families through Partnerships” National Weather Association - Cleveland, Ohio October 15, 2006. Organization Background The Story of Mitigation “Tale of Two Houses” Mainstreaming Mitigation w/ Use of Story

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“Strengthening Homes and Safeguarding Families through Partnerships”

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  1. “Strengthening Homes and Safeguarding Families throughPartnerships” National Weather Association - Cleveland, Ohio October 15, 2006

  2. Organization Background The Story of Mitigation “Tale of Two Houses” Mainstreaming Mitigation w/ Use of Story Turn Around – Don’t Drown .. The Ultimate Partnership Partnership Outcomes/Opportunities Overview

  3. Florida-only Advertising Campaign - 1998 Hurricane Mitigation Awareness Multi-peril Focus – March 1999 Flood, Hail, Hurricane, Lightning, Severe Weather, Tornado & Wildfire Evolving Perils – Terrorism National Expansion/Name Change – 2001 Policy Voice - Today History

  4. Allstate FEMA Florida Emergency Management Division FL Homebuilders IBHS National Weather Service Nationwide State Farm USAA Founding Partners

  5. Partners Today • International Code Council • Texas Tech Wind Science and Engineering Research Center • American Insurance Association • American Red Cross • American Society of Home Inspectors • Citigroup • FEMA • Institute for Business and Home Safety • National Roofing Contractors Association • National Storm Shelter Association • National Weather Service • Nationwide • State Farm Insurance • The Home Depot • The Home Depot Foundation • The Salvation Army • Travelers • USAA • Alabama Department of Insurance • Arkansas Department of Insurance • Building Officials Association of Florida • Citizens Property Insurance Corporation • First Floridian • Florida Dept. of Community Affairs • Florida Dept. of Financial Services • Florida Division of Forestry • Florida Emergency Preparedness Assoc. • Florida Fire Chiefs Association • Florida Home Builders Association • Florida Insurance Council • Florida Select • Georgia Department of Insurance • Georgia Emergency Management Agency • Kentucky Office of Insurance • Kentucky Weather Preparedness Cmte. • North Carolina Dept. of Insurance • Texas Dept. of Public Safety • Virginia Bureau of Insurance • Volunteer Florida • West Virginia Insurance Commission • Brevard Prepares • Duval Prepares • Miami-Dade Emergency Management • Tallahassee Builders Association • Tampa Bay Regional Planning Council • Tulsa Partners • PGT Industries • Simpson Strong-Tie • Smart VENT • Ventilated Awnings • Wayne Dalton • Walter A. Bell, Alabama Insurance Commissioner • Jane L. Cline, West Virginia Insurance Commissioner • Ernie Fletcher, Kentucky Governor • Tom Gallagher, Florida Chief Financial Officer • Alfred W. Gross, Virginia Insurance Commissioner • Glenn Jennings, Kentucky Office of Insurance Executive Director • Jim Long, North Carolina Commissioner of Insurance • John W. Oxendine, Georgia Insurance & Safety Fire Commissioner • Mike Pickens, Arkansas Insurance Commissioner • Florida Governor Jeb Bush • Texas Department of Ins •

  6. More than 75 Academic, National, State, Regional, Community, Resource and Leadership Partners, including: Governor Jeb Bush Georgia Pacific International Code Council Salvation Army The Home Depot Mission – To promote life safety, property protection and economic well-being by strengthening homes and safeguarding families from disasters. Today

  7. Strategic Plan • Social Marketing Strategy • Focus Areas • Awareness • Leadership • Education • Partnership • Disaster Safety Movement • Circa 1992

  8. Sharing the Message • TV Partnership w/ Bob Vila Tale of Two Houses - 13 Episodes • 2005 – 2006 – 2007 Seasons • FLASH Blog @ www.bobvila.com • National Media Exposure • Homeowners - Advocates (FL, Mississippi, Louisiana Building Code – First statewide for residences – 11/7/05) • HGTV & PBS

  9. Sharing the Message

  10. Multimedia Tool - PBS Special • 2006 Broadcast Schedule • All Hazards

  11. From Good Idea …

  12. To Lifesaving Program …

  13. Mobile Partners • Florida Highway Patrol • Statewide Placement • Respected • Expanded Reach • On-site during emergency • Public Works

  14. Multi-state Messaging …

  15. Up to 4 to 1 return on investment for mitigation (National Institute of Building Sciences, Natural Hazard Mitigation Saves: An Independent Study to Assess the Future Savings from Mitigation Activities, December 2005) Ten Year Snapshot of FEMA Mitigation Grants/Projects Findings: Reduced human losses (death, injuries and homelessness) Reduced direct property damage Reduced direct business interruption loss Reduced indirect business losses Reduced non-market damage Reduced cost of emergency response http://www.nibs.org/MMC/mmcactiv5.html Mitigation Cost Benefit Analysis

  16. Florida Governor & Legislature Hurricane Retrofitting Program $250 million Inspections Matching Grants HUD $100 million Mitigation Tipping Point

  17. The Meteorology Profession is an primary, essential and powerful partner in the disaster safety (mitigation) movement Breakthroughs will continue Epcot “Weather the Storm” Maintaining the Pace is critical Conclusions???

  18. Leslie Chapman-Henderson leslie@flash.org (850) 385-7233, ext. 104

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