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Management Decision Making

Management Decision Making. Cost Volume Profit Analysis Equation Method Assessment of Risk Assumptions Contribution Margin Method. Special Orders Excess Capacity Full Capacity Closing a Department. Lecture Outline. What is CVP.

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Management Decision Making

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  1. Management Decision Making

  2. Cost Volume Profit Analysis Equation Method Assessment of Risk Assumptions Contribution Margin Method Special Orders Excess Capacity Full Capacity Closing a Department Lecture Outline

  3. What is CVP • CVP is a model used to determine how profit will be affected by changes in costs, selling price or business activity (ie volume of sales). • CVP analysis is a key factor in: • Pricing products • Determining marketing strategies • Assessing viability of a product/event

  4. CVP Assumption • CVP assumes that all costs can be divided into two types; • Fixed • Variable

  5. Fixed Costs • Fixed costs remain constant despite changes in the level of production. Cost Level of Production

  6. Fixed Costs Examples: • Rent • Insurance • Administrative labour • Wages paid to managers or secretaries (ie employees not directly involved in the manufacture of the product or provision of the service).

  7. Variable Costs • Variable costs change in direct proportion to changes in the level of production. Cost Level Of Production

  8. Variable Costs Examples • Materials and parts • Manufacturing labour • Machine Time (electricity used by equipment in the manufacturing process).

  9. Equation Method Profit = SP (X) - VC (X) - FC • Where SP: Selling Price per unit VC: Variable Cost per unit FC: Total Fixed Costs (X): Number of Units Produced

  10. Equation Method • See Lecture Illustration

  11. Assessment of RiskBreak-Even Analysis • The break-even point is the point where total revenue equals total cost (Profit = 0). • Usually expressed in units or dollar sales. • 12,000 products need to be sold to break even Or • If 16,000 products are estimated to be sold , the break even selling price is $14.80. • The lower the break-even point the lower the risk of losing money on the product or service..

  12. Assessment of RiskBreak-Even Analysis Margin of Safety • The difference between budgeted sales volume and the break-even sales volume. Example • If a company has budgeted sales of 8,000 units and a break even point of 5,000 units then the margin of safety is 3,000 units or 37.5%. • If sales volume falls by more than 37.5% the company will begin to make a loss.

  13. Break-Even Analysis • The break even point is particularly useful when a business is considering entering a new market or selling a new product. • The estimated level of risk is compared to the estimated return. • The decision to enter a new market or develop a new product/service will depend upon the managers degree of risk aversion.

  14. Risk Return Trade-off Risk B A 10% Return

  15. Risk Return Trade-off Risk B A 10% 12% 15% 18% Return

  16. Risk Return Trade-off Risk B A 10% 12% 15% 18% Return

  17. Risk Return Trade-off Risk B A 10% 12% 15% 18% Return

  18. CVP LimitationRelevant Range Cost Relevant • Range 1,000 2,500 Level of Production

  19. CVP LimitationRelevant Range • CVP is a modeling technique based upon estimates. • The relevant range is the level of production which has been experienced in the past (ie between 1000 - 2500 units of production) • Assumptions about cost behaviour is limited to this range.

  20. CVP Assumptions • The behaviour of variable costs is linear. • Bulk Discounts?? • Fixed costs remain constant as the level of production changes. • All costs can be divided into fixed and variable elements. • Mixed Costs??

  21. Relevant Information Has the following characteristics; • Bearing on the future • Relates only to costs or benefits that will be incurred in the future. • Costs incurred in the past will not change and are therefore irrelevant. • Different under competing alternatives • Costs or benefits that are the same across all available alternatives have no bearing on the decision.

  22. Exercise 1Relevant Information • Fracas Airlines owns $20,000 worth of parts which were designed for an aircraft that the airline no longer uses. The airline has two options: Option 1 • Sell the existing parts for $17,000 and purchase new parts for $26,000. Option 2 • Modify the existing parts at a cost of $12,000. Should Fracas Airlines keep or sell the parts?

  23. Solution

  24. Solution • Worldwide should therefore dispose of the parts and purchase new equipment. • Note the exclusion of the initial cost of the equipment from the analysis. • It is a sunk cost.

  25. Sunk Costs • Sunk costs are those which; • Have already been incurred • Do not affect any future cost and cannot be changed by any current or future action. • Sunk costs do not meet the definition of relevant information.

  26. Opportunity Cost • The Potential benefit that is forgone as a result of choosing one alternative over another. • Opportunity costs meet the definition of a relevant cost.

  27. Special Orders • On occasions, an organisation will be offered a special, once only order. • The price offered for the organisations products will normally be below the normal selling price. • Using relevant costs and benefits managers must decide whether this order should be accepted or rejected.

  28. Exercise 1 – Fracas AirlinesExcess Capacity • A travel agency has offered to charter a flight from Perth to Sydney return for $50,000. Fracas Airlines would normally charge $100,000 for a Perth to Sydney return flight. • Expenses per flight are as follows; • VC per flight 20,000 • FC allocated to each flight 35,000 • (FC = $350,000, Fracas Airlines operates 10 flights).

  29. Exercise (cont.)Special Order-Excess Capacity • Fracas Airlines has two aircraft which are presently not being used • Should the offer be accepted??

  30. Solution Charter Price 50,000 Less Variable Cost 20,000 Contribution from Charter 30,000 Note: • Fixed costs are not included in the analysis as they will not increase if the charter flight is added.

  31. Contribution Margin Contribution Margin Revenue - Variable Costs = Contribution Margin • The contribution margin is the amount each product or service contributes towards the payment of fixed costs.

  32. Exercise 2Special Order - Full Capacity • If Fracas Airlines was at full capacity (ie no spare planes) how would your analysis differ?? • To accept the offer Fracas Airlines would need to drop one of its flights. With a contribution margin of $45,000 the Perth to Adelaide flight is the lowest revenue earner and would hence be the flight dropped.

  33. Solution

  34. Deleting a Product LineSports Store

  35. Delete Cricket Line of Products

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