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Health warnings

Advertising. Health warnings. then. and. NOW. Coughs and Sneezes Spread Diseases. Watch old film from 1945…. Watch new film from 2009…. Comparing and contrasting In small groups, discuss:. How are the two films different ? In which ways are are they similar?

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Health warnings

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  1. Advertising Health warnings then and NOW Peter Clements KAES

  2. Coughs and Sneezes Spread Diseases Watch old film from 1945…

  3. Watch new film from 2009…

  4. Comparing and contrasting In small groups, discuss: • How are the two films different ? • In which ways are are they similar? • What kind of accents did you hear? • Was the language formal or informal? • How would people react today to the first film? • What was the economy of Britain like in 1945 and what about today? • Which film do you prefer and why? watch again

  5. Why are these slogans so easy to remember? Coughs and Sneezes Spread Diseases CATCH IT BIN IT KILL IT It’s as easy as 1 2 3 !

  6. ' spinoffs '

  7. Some advertisers have tried to…. get in on cash in on come up with follow the do something same example similar the same kind of idea the idea the act

  8. Slogans and Strap lines Next you will read a recommendation to use tissues and antibacterial wipes. • Is it easy to remember? • Why / why not? • Can you do any better?

  9. “Tissues and Sanitizing Hand Wipes: Two Inexpensive Things That You Need to Buy and Use Now to Protect Yourself, and Your Family, from Swine Flu .” Work in small groups and try to make an advertising slogan that people will remember…

  10. add your slogan here

  11. add your slogan here

  12. add your slogan here

  13. Here are some ideas done by other students : • Tissues and wipes all day keep the doctor away • Protecting yourself and the others - doesn’t cost too much • Use sanitizing tissueKill the IssueSanitizing hand wipeswipe the flu bugs

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