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 There's Hertz and There's "Not Exactly".

By Will Seastrom -Price Paul Brown Kathryn Guisto.  There's Hertz and There's "Not Exactly". Founded in 1918 Engage in car and truck rental and leasing business Primarily in Europe and U.S.A. Two Segments: Car Rental and Equipment Rental 8,000 locations in 146 countries

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 There's Hertz and There's "Not Exactly".

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  1. By Will Seastrom-Price Paul Brown Kathryn Guisto  There's Hertz and There's "Not Exactly".

  2. Founded in 1918 • Engage in car and truck rental and leasing business • Primarily in Europe and U.S.A. • Two Segments: Car Rental and Equipment Rental • 8,000 locations in 146 countries • Largest general use car rental company in the world. • Initial Public Offering in 2006 Introduction

  3. “Our solid performance reflects our ongoing ability to execute consistent strategies for generating top-line growth, controlling costs, and improving operational efficiency.” -Mark Frissora, CEO • Primary Problems • Product differentiation • Increasing gas prices • Price rises, demand decreases • http://www.youtube.com/watch?v=lf46hDT5SQQ Intro Cont.

  4. Offer not only car rentals • Sales • Service • Employees • Culture • Emphasize openness and high levels of communication • Accountability • Develop from within • Paid internships to college students • Promote within company • Have high compensation packages • medical, dental, vision and other insurance options, retirement plan, income savings plan, paid time off, employee discounts and tuition reimbursement. Strengths

  5. Hertz Recognized as top 100 international brand names • "Hertz is a very strong international brand, well recognized by business and leisure travelers around the world," said Wayne Burgoyne, Director of Sales and Marketing for Hertz Australia. • Fleet Size • Hertz- 550,000 • Avis- 200,000 • Enterprise- 600,000 Strengths Cont.

  6. Higher gas prices • Decrease in air travel • Total travel expenditure ↑  Car rental sales ↓ Increase in Taxes/fees • The car rental industry continues to be hit by an increase in taxes and fees by local municipalities. Weaknesses

  7. Increase in total travel expenditure • Total travel expenditure refers to leisure travel and business travel • Major reason for car rental is for travel in another city (leisure/business) where customer’s own car is not available Opportunities

  8. Increase in fuel costs • Directly affect consumer driving behavior which correlates to rental decisions. Increase in Taxes/fees • The car rental industry continues to be hit by an increase in taxes and fees by local municipalities. Threats

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