Top 6 Conversion Rate Optimization Tools to Boost Your Sales

1. Top 6 Conversion Rate Optimization Tools to Boost Your Sales Lots of traffic, very little conversions. This is perhaps the primary concern for most businesses and marketers operating in the digital space. Conversions are indeed hard. Even in the thriving eCommerce industry, very few visitors end up becoming customers. A report points out how only 2.57 percent of eCommerce website visits have been converted into purchases in the US. However, if the industry average is to be believed, this number is not a bad mark. Average eCommerce conversion rates are 1% – 2%. Conversion rate optimization demands persistent experiments on the pages to discern what works best. Even a small oversight can push the user to disapprove of the experience and offering. Prompting the visitor to take action is a cumulative result of carefully curated content and design. Fortunately, there are also several

2. conversion rate optimization tools to help businesses identify the inadequacies and work on improving them.

4. 6 Conversion Rate Optimization (CRO) Tools There are many CRO tools that offer inventive ways to understand and follow the users as they navigate through your site and web pages. Here’s a look at some of the most widely used Conversion Rate Optimization (CRO) tools to help optimize conversions. 1.HubSpot Hubspot is an ideal CRO tool for detailed insights on the users and their behavior when interacting with your site. Its uncomplicated dashboard helps track the marketing efforts that push the user through the funnel. You can frequently A/B test design and content to continuously improve and optimize various pages. The Hubspot’s marketing automation platform also eases tasks such as email marketing, social media posting, and ad campaigns to allow greater efficiency and personalize the experience. A one-second delay in page response can result in a 7% reduction in conversions. 2. Hotjar Hotjar is a great way to visualize and assess the user’s engagement pattern on your site. Using visitor recordings and heat maps, Hotjar maps the user navigation, specifically their clicks, actions, and sessions to help you understand what is

5. working on the website from the visitor’s perspective. Some of the other features include conversion funnel tracking, form analysis, feedback polls, and surveys for understanding user interest and optimizing the pages better.

6. 3. Google Analytics Google always has all the answers, and with its analytics service, the answers are all the more precise. Google lets you extensively track and obtain data on the website activity (session duration, pages per session, bounce rate, etc.). The most widely used CRO tool for data and analytics, businesses can extensively use Google Analytics to understand the keywords that are in use along with details of the visitors on the website, including their demographics, geographies, devices used, and much more. 68% of small businesses don’t have a documented CRO strategy. 4. Kissmetrics Kissmetrics is the perfect Conversion Rate Optimization tool for the marketing and sales teams to analyze actual user behavior to be able to drive conversions. Businesses can use this CRO tool to observe the customer journey, drop off points, and subsequently collate data that can be tied to each user. It is more oriented towards behavioral analytics with the goal of increasing conversions. The tool offers detailed customer activity reports, insights into the full-funnel, and advanced bi reporting.

7. 5. Mixpanel Mix Panel claims expertise in analyzing, improving, and measuring customer data. It collects data, identifies trends, and uses correlation analysis, look-alike modeling, and other data science techniques to understand how users are reacting to the various webpages. Organizations can experiment with messaging and personalization to track business metrics such as conversions, engagement, and retention. Companies are spending as much as $2,000 a month on CRO tools. 6. Adobe Analytics Adobe uses AI, machine learning, and advanced technology for customer insights and offers easy-to-use, interactive dashboards, reports, and visualizations. It also allows a holistic view with deep integration between analytics, data management, optimization, and personalization to help businesses offer better experiences to customers and higher marketing ROI for the business. Conclusion In addition to the revenue, conversion rates are the most important determinant of a business’s success. They also, in a way contribute to overall revenue and growth. The process of increasing conversions commands continuous ideation, testing, and improvements in the pages. With a little help from the above-

8. mentioned conversion rate optimization tools, businesses can expect to distinctly boost their conversions and also know what their customers expect out of the interface. These CRO tools are a must-have for any enterprise that aims to leverage its webpage traffic. And, post all the effort if your chance of turning a visitor into a qualified lead goes up even by 2%, your business stands a good chance! Source - https://www.netsolutions.com/insights/conversion-rate-optimization-tools/