Conversion Rate Optimization Studies

3. +3 benefits in the header: “Quick reply”, “A personalized offer that fits your needs”, “Safety and assurance from experts with 20 years of experience” -7 input fields less - instant gratification with green +31,25% leads

6. + 642.22% in click through rate (CTR) on the left button + 96.49% in CTR on the middle button + 108.82% in CTR on the right button + 7.43% in lead rate

7. Exit-intent for Avon

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10. Engagement results +111% more page views +292% more page views +73% more page views

11. Statistical significance

12. Bulgarian website Shoes category Non-filter users +16% conversions

13. Czech website Dresses category Non-filter users +8% conversions

14. Greek website Shoes category Non-filter users +8% conversions

15. Product Page All visitors +51% conversion rate 99% statistical relevance Control Variation

16. Experiment Overview Objective: To measure the impact on changing the doctor picture and handwriting section on Homepage tab will affect the CR. Exp. Type: A/B Test Audience: All visitors on Homepage Device: Mobile & Desktop Frequency: Every Time Experiment live since: October 26th - November 9th

17. Experiment Link - desktop Control Preview:

18. Experiment Link - desktop Variation 1 Preview:

19. Experiment Link - desktop Variation 2 Preview:

20. Results taken from Omniconvert - “Sales” for Desktop:

21. Results taken from Google Analytics - Sales Metrics: • Variation 2 is the clear winner, with an uplift to the Conversion Rate for Sales of 31.4% compared to the Control. • When looking at User Types in addition, we can see that the biggest impact is for New Visitors, where Variation #2 provides an uplift of 97%. This is also represented by a large difference in the number of transactions. The decrease for Returning Visitors for Variations is, by opposition, represented by a small difference in overall number of transactions.

22. Conversion Number (Transactions) Evolution: Desktop:

23. Thank you!