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2009 NHC Player Survey - Summary of Results

2009 NHC Player Survey - Summary of Results. Conducted by NHC Players Committee on behalf of the NTRA: Mike Mayo (Committee Chair) Stanley Bavlish Henry Damgaard Ross Gallo Christopher Larmey Mel Moser Mitch Schuman Paul Shurman George Smith Trey Stiles

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2009 NHC Player Survey - Summary of Results

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  1. 2009 NHC Player Survey- Summary of Results Conducted by NHC Players Committee on behalf of the NTRA: Mike Mayo (Committee Chair) Stanley Bavlish Henry Damgaard Ross Gallo Christopher Larmey Mel Moser Mitch Schuman Paul Shurman George Smith Trey Stiles Jim Templin Dennis Tiernan Judy Wagner

  2. Presentation Outline • Survey demographics • Survey results regarding the NHC Finals • Tour Members regarding the NHC Tour • Non-Tour members regarding the NHC Tour • Key messages from survey • NTRA Response to survey (2010 Tour Changes) • Questions 2009 NHC Player Survey Summary Page 2

  3. Survey Demographics

  4. Survey Conducted On-Line • Over 10,000 emails distributed through NTRA, DRF and various other horseplayer and racetrack websites • Over 3,100 responses including almost 550 from NHC Tour members (Note: There are 770 total Tour Members) 2009 NHC Player Survey Summary Page 4

  5. <10% Surveyed are under age 40 2009 NHC Player Survey Summary Page 5

  6. <10% of Surveyed are Female 2009 NHC Player Survey Summary Page 6

  7. Almost half Surveyed have Attempted to Qualify for NHC Years attempted to qualify for NHC blank Tour Non-Tour >40% of Tour members have attempted >5 years 2009 NHC Player Survey Summary Page 7

  8. About 40% of Non-Tour Responders Entered at Least One NHC Qualifier in 2009 Tournaments entered this year blank Tour Non-Tour Almost ½ of Tour Members Entered >5 NHC Qualifiers in 2009 2009 NHC Player Survey Summary Page 8

  9. Survey Results – NHC Finals

  10. Players Want More On-Line Tournaments (vs. Hosted) 2009 NHC Player Survey Summary Page 10

  11. Players Want More “Mythological” Wager Tournaments (vs. “Live Wager”) 2009 NHC Player Survey Summary Page 11

  12. Players Top Priority:More Tournaments 2009 NHC Player Survey Summary Page 12

  13. Over 60% of Players are Willing To Pay More To Increase NHC Prizes But willing to pay no more than $20-$30 or 5% of entry fee 2009 NHC Player Survey Summary Page 13

  14. In 2009, Almost Equal Number of Free and “High Cost” (>$1000 to enter) Tournaments 2009 NHC Player Survey Summary Page 14

  15. Players Prefer to Hold NHC at a Race Book 2009 NHC Player Survey Summary Page 15

  16. Survey Results – Tour Players About Tour 558 of 770 Tour Members Responded to Survey (73%)

  17. Main Reason for Joining Tour: Access to More Tournaments 2009 NHC Player Survey Summary Page 17

  18. Most Popular Way to Improve Tour:- More Online Tournaments- More NHC Spots for Earning Tour Points Average Response on 1-5 Ranking Scale 2009 NHC Player Survey Summary Page 18

  19. Only 1/3 Would Be Willing to Pay Higher Tour Fee (Max of $250/yr) 2009 NHC Player Survey Summary Page 19

  20. 71 % (158 of 222 NHC Qualifiers) Continued to Play After Qualifying 2009 NHC Player Survey Summary Page 20

  21. Over 80% of Tour Members Felt That Tour Was a Positive Experience 2009 NHC Player Survey Summary Page 21

  22. Non-Tour Members About Tour

  23. Biggest Barriers to Joining Tour:Cost and Time Only 15% had never heard of NHC Tour before taking survey 2009 NHC Player Survey Summary Page 23

  24. Most Popular New Inducements to Join Tour - More Online Tournaments- More NHC Spots for Earning Tour Points 2009 NHC Player Survey Summary Page 24

  25. Survey Results – Key Messages

  26. The Players Have Spoken: • We like the NHC and the NHC Tour but: • We want more chances to qualify online and at host sites • We want more chances to qualify with tour points • Most of us willing to pay a bit more for > NHC prizes • Most of us are not willing to pay a higher NHC Tour fee and we want more chances to qualify for NHC • Tour Prize money and bonus money is not that important to us • Very few of us are under 40 or female 2009 NHC Player Survey Summary Page 26

  27. Some Representative Comments: • “The number of online tournaments is by FAR the most important” • “Increase No entry fee tournaments” • “Structure to reduce advantage to those with $ and time” • “Open up on-line wagering in my state…also have qualifying events at my local track” • “Attract sponsors of the event such as other providers of horse racing information content” • I don't think its necessary to increase the prize $ for the championship” • “Get a billion dollars in Obama stimulus funds.” 2009 NHC Player Survey Summary Page 27

  28. More Representative Comments: • “Offer free online PP's for each tournament (various formats)” • “Provide easier access to Tour rankings, and more frequently-updated Tour rankings” • “You're on the right track and I appreciate your efforts to improve” • “Open up the game to new players. Provide a way for them to play and learn without having to pay for it. The game will grow and more people will learn to love it as we do!” • “The tournament and its qualifiers are enjoyable. Just make it accessible to the average player !” • “I am very proud to be an active tour member. The competition and camaraderie have markedly improved my experience in the horse racing industry.” 2009 NHC Player Survey Summary Page 28

  29. More Representative Comments: • “The $125 membership is a little stiff but I would pay it, if I could play in enough contests. I would rather go to a contest site but can't due to my job, so would prefer more online contests” • “Hold on-line contest for non-qualifiers during the NHC following same rules as NHC with top finishers awarded qualifying spots for following year” 2009 NHC Player Survey Summary Page 29

  30. NTRA Response

  31. Tour Changes for 2010 • More NHC Qualifying Spots for Tour Members • 34 total spots compared to only 20 in 2009 • Two Levels of Tour Membership • You choose the level that fits you best 2009 NHC Player Survey Summary Page 31

  32. Tour Changes for 2010 • Level-1 (Great value for only a $100 Membership Fee) • 5 free, Tour-members-only, on-line contests • A shot at 25 NHC qualifying spots • 15 spots in free tournaments including 3 spots exclusive to Level-1 Tour Members only • 10 spots for top Tour point earners not already qualified for NHC 2009 NHC Player Survey Summary Page 32

  33. Tour Changes for 2010 • Level-2(Even more value for $500 Membership Fee) • 5 free, Tour-members-only, on-line contests • A Shot at 31 NHC qualifying spots • 15 spots in free tournaments including 3 spots exclusive to Level-2 Tour Members only • 10 spots for top Tour point earners not already qualified for 2011 NHC • 6 Spots in 2012 NHC for top 6 Tour point earners • Estimated* prize money of $100,000 (*Based on 200 members – will be adjusted up or down based on actual membership with a guaranteed minimum of $75,000) 2009 NHC Player Survey Summary Page 33

  34. Special Thanks to the Following For Help With Survey: • NTRA • DRF • Publichandicapper.com • HTR • Several Host Tracks that helped distribute survey • Most of all to all the players who participated in the survey 2009 NHC Player Survey Summary Page 34

  35. Congratulations To: Rene Celaya Jackie Evans Jr. E Ohlandt For winning the random drawing for a FREE 2010 “Level-1” NHC Tour Membership! 2009 NHC Player Survey Summary Page 35

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