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A unique channel with exclusive content Presents special marketing opportunities through artists/labels - PowerPoint PPT Presentation

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A unique channel with exclusive content Presents special marketing opportunities through artists/labels Offers exposure through both traditional and new media International roots music fans familiar with network from TVU Networks, Vimeo and YouTube .

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  • A unique channel with exclusive content

  • Presents special marketing opportunities through artists/labels

  • Offers exposure through both traditional and new media

  • International roots music fans familiar with network from TVU Networks, Vimeo and YouTube.

  • Roots music musicians, festivals and fan clubs are increasing Internationally:

    • The Czech Republic has more banjo players per capita than any other country in the world.

    • Deering Banjo Company reports it's highest sales outside of the US in England, Germany and Switzerland.  


Celebrates traditional american culture
Celebrates Traditional American Culture

67% of BlueHighways TV Programming is American Roots Music

(Classic Country, Blues, Jazz, Gospel, Bluegrass, Folk, and Western)

Woodsongs: Cable exclusive video version of the nationwide radio series featuring roots music artists performing to a live audience.

Behind The Dream: Rural Rhythm Records recording artists reveal the creative force behind their latest CD. Artists featured: Marty Raybon, Carrie Hassler, Russell Moore & IIIrdTyme Out, Lonesome River Band, and Bobby Osborne.

The Music Row Show: A behind the scenes look at the music business. Exclusive video version of the popular radio show originating on powerhouse, 650 WSM, home of The Grand Ole Opry.


Bluegrass Road: Hosts Darrin and Brooke Aldridge bring you top artists in Bluegrass and talented newcomers making their television debut.

Texas County Line: Country music, western swing plus Cajun music recorded at locations throughout the Lone Star State.

American Jukebox Theater: A live stage show hit parade of rockʼnʼroll and classic country songs from the 50ʼs and 60ʼs.

Classic Countdown: Weekly series features classic roots music videos from the 80ʼs and 90ʼs as chosen by our audience.


Award Winning Programming

  • Set on Florida cattle ranch in late 19thcentury

  • Evergreen value lessons built into the stories

  • Shot in HD like all other new BHTV content

  • 2012 CableFAXprogram award winner Honorable Mention Best Series, Family Friendly


Coming Soon…

Travels with Charlie: When host Charlie Faye is booked for a performance she moves into the town for 3-4 weeks to get to know the people, take a part-time job and become part of the community.

Great Rivers of America: Life along the original Blue Highways is explored as we travel along the rivers of America.

Writer’s Notes: This series spotlights the songwriters from various roots music genres as we sit down in the round with the songwriter's enjoying original music and to learn about the inspirations and art of songwriting.


Complements Other Channels

BlueHighways TV has a primary focus on the undeserved 42M Baby Boomers. Another 11.6M in the 65-74 age group adds big secondary opportunity. Most other channels chase the 35M 18-35 age demo for ad dollars. (Source: US Census Bureau data 2010).


Appeal Spans Racial Groups & Sexes


A Less Ostentatious, Connected Life

  • Quality of life, not quantity of consumption

  • Time well spent, spirituality

  • Socially active with friends (“hiving”)

  • Seeking quality, simplicity, comfort, honesty


Exclusive hd productions
Exclusive HD Productions

The Stan Hitchcock Show: Songwriters & pickers share stories & techniques with Stan Hitchcock.

Christmas The Mountain Way: Taped before a live audience in the historic Bell Theater in Pineville, Kentucky. Features Steve Gulley, Dale Ann Bradley (2011 IBMA Female Vocalist of the Year), Russell Moore (2011 IBMA Male Vocalist of the Year), Marty Raybon, Audie Blaylock and more.

Bean Blossom Special: The longest running Bluegrass festival in the world in the home of roots music legend Bill Monroe.

Sister’s Folk Festival: Captures the flavor & sound of the premiere Folk Festival.

Roadside Stories: Bob Wilson takes you on the roads not taken throughout the Eastern US.


Bluehighways tv connects through social media
BlueHighways TV connects through Social Media

  • BHTV audience is tech savvy, engaged, and socially active.

  • BHTV social media sites include: Facebook, Twitter, YouTube, Pinterest, Vimeo, Blogger

  • BHTV encourages viewers to share their experiences with postings of festival photos, videos, blogs and discussion about shows.

  • Dry Creek, The Music Row Show, Woodsongs, Bluegrass Road, Live From Oak Tree all have social campaigns.

  • BlueHighways TV founder & performer, Stan Hitchcock corresponds with BHTV fans on Facebook with a daily posting, “From The Front Porch”.


Label, Artist Connections for Promotion

Performers tout BlueHighways TV affiliates from festival stages.

Free, exclusive downloads & special events from major roots music talent

  • Lou Reid & Carolina

  • (Bluegrass Gospel, Top 10 in Bluegrass charts)

  • The Roys

  • (Next Generation of Bluegrass)

Russell Moore & IIIrdTyme Out

(IBMA Vocalist of the Year 2012)

  • Audie Blaylock &Redline (Sponsor Corker Tire pairs with races/car shows)

  • Blue Moon Rising (Next Generation of Bluegrass)

  • Bobby Osborne (Country and Bluegrass legend)

  • Carolina Road (Current CD in Top 10 on 6 different charts)

  • Lonesome River Band (Current chart topper album /30th Yr Celebration 2012)

  • Lou Reid & Carolina (Bluegrass Gospel, Top 10 in Bluegrass charts)

  • Michael Martin Murphey (#1 on Billboard Western Charts)

  • Rodney Dillard & The Dillard Band (Andy Griffith Show fame)


Radio partners promote BlueHighways TV

and Affiliates to a Wide Audience

  • Syndicated nationally on over 550 NPR stations

Clear Channel 650 WSM, internet audio streaming

  • Excellent relationship with NPR station WAMU in DC/Virginia MDA

  • Nationally syndicated radio partner


Viewer Comments about BlueHighways TV

Let me tell you BlueHighways TV is the best thing since Gunsmoke on TV.  When there is nothing else to watch, which is most of the time, I tune into your station.  

Thanks, and keep up the great work.

George Seibel, [email protected]

I really enjoy the BlueHighwayshow. It's like an oasis of real country music in a desert of plastic pop stars with a pedal steel guitar and boots to make it seem like country.

Douglas [email protected]

I love your program as it really delivers the “Real McCoy” essence of American roots.

Chipa Wolfe [email protected]

It is so good to hear some GOOD MUSIC for a change with all the garbage out there on so many channels.  And especially the Christian and gospel uplifting music, if fills my heart with joy.  KEEP IT UP BLUE HIGHWAYS ! ! !  I am trying to watch as often as I can.

Mike McGuire [email protected]

BlueHighways is the freshest thing on TV, I love it! Heart to Heart is my favorite along with Ronnie Renos' show. Take it from an old Radio/TV guy, you guys are the Best!

Jim Scanlan [email protected]

I just wanted you to know how much I enjoy the good clean progamming wish you all the best in the future. You friend Gabby  Country 93.3  WGWD

Jim Gabby Devane, [email protected]