Many people are asking the question "what is content marketing and why do I need? Still others understand the concepts of buyer-driven content approaches but are looking to understand how to deploy them. In this presentation from Content Marketing World, Michael Brenner describes these key terms and explains how your organization can transform to become a culture of content success.
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Content Marketing: How to Transform Your Organization/Culture for Content Success
@BrennerMichael • #cmworld
50 years ago, Gallup released research that said delivering news is the most effective way to attract people to your business…
“Business has only two functions – marketing and innovation.” ~ Milan Kundera
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… ~ Peter F. Drucker
“Marketing is too important to be left to the marketing department.” ~ David Packard
Blah. Blah. Blah.
I really wish you would stop talking about yourself!
Content Strategy: Having the content your audience needs…
… delivered in all the places they go
Please visit the site: http://blogs.sap.com/innovation/
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