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Powering Up Biotech Websites

Powering Up Biotech Websites. October 11, 2007. Challenges in web design and e-commerce. Perceptions stuck in 1999 Monkey-see, Monkey-do Creativity expected instantly Generation gap accelerating 100% new website is daunting! Need to feed the beast. AR 2.0. Patients and MOAs.

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Powering Up Biotech Websites

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  1. Powering Up Biotech Websites October 11, 2007

  2. Challenges in web design and e-commerce • Perceptions stuck in 1999 • Monkey-see, Monkey-do • Creativity expected instantly • Generation gap accelerating • 100% new website is daunting! • Need to feed the beast

  3. AR 2.0

  4. Patients and MOAs

  5. Proteomics for Prime time

  6. Biotech You Tube

  7. Interactive Pipeline

  8. Acquisition XML

  9. Consultative Detail

  10. “The web has changed more in the past 6 months than the past 6 years” ** • More applications right on the browser • More flash - even on conservative sites • More “rich internet applications” • More video stories • More of an organic, fluid, natural experience • More social computing: blogs, podcasts, RSS • More cross-channel integration • **Scott Tannen, Director of Digital Marketing, Wrigley Company

  11. 10 ideas to consider • AR 2.0 • MOA - simple • MOA - complex • Interactive pipeline • Acquisition site • Patient videos • Scientist videos • Recruitment videos • Flash slideshow • Flash drug detail kit

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