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Trainer’s Name

Trainer’s Name. Toyota Announces Safety Connect. Became Available August 2009 Production on Select Models. Toyota Safety Connect Launch Timing – as of May 15, 2009. August 2009. *10MY based on N-6, Sienna N-12 **Possible 10MY hold at port until 09MY stock is depleted. NGT Launch.

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Trainer’s Name

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  1. Trainer’s Name

  2. Toyota Announces Safety Connect Became Available August 2009 Production on Select Models

  3. Toyota Safety Connect Launch Timing – as of May 15, 2009 August 2009 *10MY based on N-6, Sienna N-12 **Possible 10MY hold at port until 09MY stock is depleted NGT Launch Early Line-off – Running Change 3

  4. What Is Safety Connect? P. 2 • All-new, proprietary telematics safety service • Embedded cellular and on-board GPS • Built on proven foundation of Toyota’s G-Book in Japan • Direct response to voice of the customer • Helps extend confidence on the road to Toyota drivers • Subscription and enrollment required

  5. Automatic Collision Notification (ACN) Stolen Vehicle Location (SVL) Emergency Assistance Button (SOS) Roadside Assistance (RA) Four Safety and Security Features P. 3

  6. Builds on Toyota’s solid safety message Added peace of mind, sense of security and connectedness on the road Highly sought-after features not available on Honda, Nissan or Hyundai Safety Connect is also available on Lexus vehicles Competitively priced What Are Safety Connect’s Key Selling Points? P. 5

  7. Safety Connect Is Highly Competitive P. 6 Safety Connect will have fixed retail pricing. Dealers will not increase the price of Safety Connect. *Included for 4 years with BMW pre-paid maintenance program. Price represents renewal price post 4-year period.

  8. Dealer Profit Opportunity: *includes 12 month trial Multi-year subscription contracts drive dealer profits Multi-year subscriptions sold at the time of sale Customer enrollments are submitted via Dealer Daily

  9. Dealer Benefits Customers and dealers are asking for this product Competitive advantage Advanced technology It’s a new revenue source Equipped vehicles can be tracked if stolen from dealer lot Dealer indemnified from claims Plays a key role in Toyota’s safety message There is a lot to be gained by selling Telematics

  10. Commitment to Dealers • Only automotive program to offer dealer compensation

  11. Courtesy Fees 1 Includes 12-month trial. 2 Customer can purchase up to 6 years; dealer courtesy fee maximum is 5 years.

  12. Customer Enrollment System Explanation Only use approved materials/literature Prohibition of misrepresentation of being an agent for Toyota Fixed Fee Subscription Pricing Dealer Requirements

  13. Dealer Participation Agreement • Selling Telematics will require that dealers sign a subscription sales agreement • Indemnifies dealer when proper enrollment procedure is followed • Agreement Summary • Subscription pricing may not be marked-up • Every vehicle with Safety Connect requires an “electronically signed" agreement • Subscription Service Agreements must be submitted at time of vehicle purchase • Dealers must ensure system is active (green light) • Customers must understand the benefits and limits of the service • Dealers earn a courtesy fee for multi-year subscription sales

  14. Dealer Participation Agreement • Agreement Summary • Subscription pricing may not be marked-up • Every vehicle with Safety Connect requires an “electronically signed" agreement • Subscription Service Agreements must be submitted at time of vehicle purchase • Dealers must ensure system is active (green light) • Customers must understand the benefits and limits of the service • Dealers earn a courtesy fee for multi-year subscription sales

  15. Commitment to Customer Awareness • The dealership is the critical first point of contact for customers with Safety Connect • Demonstrate to every customer • Safety and security features • SOS button • Service benefits • Service limitations

  16. Commitment to Customer Awareness System Benefits • Customer peace of mind • Dedicated call center or “response center” • Expert knowledge of who to call for emergencies • Wireless provider chosen after an in-depth field study

  17. Commitment to Customer Awareness System Limitations • To function, Safety Connect requires • Vehicle battery power • Active hardware • Customer enrollment • Cellular and GPS connectivity/service • Safety Connect is available in the continental U.S. only

  18. SAFETY CONNECT PROCESS

  19. Safety Connect Processes • Enrollment options • Safety Connect consumer card • Identifying vehicles with Safety Connect • Subscriber Connect Quick Reference Guide

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